Well-meaning tweets, a blog page dedicated to the problem, and an advertising billboard: for Google, all means are good to convince Apple to adopt the RCS.
For several months, Google has been leading a communication campaign aimed at convincing Apple to adopt RCS, an enriched messaging protocol that is supposed to replace SMS and other MMS. The argument put forward by the Cupertino company for not using this more advanced technology is that of security: it fears that this format does not allow effectively encrypt conversationsas is currently the case on iMessage.
The company is so keen to get its message across to Apple that to celebrate the new year, it has paid itself a display on a giant billboard in Las Vegas. Thousands of people were able to read: “Hey Apple, it’s Android. The curtain has fallen on 2022, but you don’t have to give up on improving your pixelated photos and videos.” The message ends with a appeal to passersby to pass the message to Apple.
Google tries to convert Apple to RCS via billboard
Compared to SMS, RCS has many advantages. It not only allows you to send and receive much higher quality photos and videos, but also to use GIFs, emojis, reactions and stickers. Features that have long been adopted by messaging applications, but which SMS deprived us of.
Google is using all its means to convert Apple to this protocol. A page on the Android site is even dedicated to this great cause. It encourages Internet users to spread the message on Twitter, with the hashtag #GetTheMessage. According to Google, the problem “isn’t the color of the bubbles. These include blurry videos, interrupted group chats, no acknowledgments and typing indicators, inability to text over Wi-Fi, and more. These issues exist because Apple refuses to adopt modern texting standards when iPhone and Android phone users text each other.”
Source : Mac Rumors
