The self-employment (self-employed) is gaining strength. Independence, flexible hours and the possibility of reconciling professional life with family life are sufficiently attractive factors for professionals to leave the private sector to embrace the freelance world. Above all, among digital workers.
But what are the working conditions of these self-employed workers? According to research carried out by Xolo, the first 100% digital agency that uses technology to reduce the time that freelancers spend on administrative tasks and procedures, there are several factors that have a decisive influence on the rates of a self-employed person.
Number of hours invested and expenses
In the first place, the number of hours invested and the expenses that the work originates are very important when making a budget, but there are more variables. In the world of marketers, for example, they also matter years of experience, age and, of course, training.
A copywriter You can get to charge up to 1,800 euros for the texts of a basic website. But the rates vary according to the number of words and the type of project. An article of 500 words for a blog can cost from €80 to €150, the writing of emails for email marketing campaigns is between €70 and €80 and the preparation of ads for social networks such as Facebook Ads from €50 to €100.
There are also other ways to set budgets. Freelance translators, for example, set their rates per word. It depends on their experience and the languages they know, but the average is usually around 0.08 euros per word. In the case of designers, it is very common to charge a percentage of the profits obtained on the final price of the designed work.
Calculating the price of an hour of work
The usual thing is to use a formula to calculate what an hour of time is worth to a freelance professional. The minimum price to be charged is the result of dividing all the work expenses by the number of hours that have been dedicated to it. In addition, the self-employed must take into account the taxes they must pay and other legal costs of their work.
Other self-employed They calculate their rates according to the project they are commissioned. To do this, they estimate the number of days they will spend on it and the resources they will need.
The respect and recognition of the work of freelancers is increasing. In addition to their independence and flexibility, younger professionals have realized that the market needs more workers with specific training in the technology sector.
In addition, during the last year, the average salary in Spain has been 26,832 euros per year, which translates into 2,236 euros per month. Freelancers who work with Xolo invoice an average of 3,200 euros per month. Figures that endorse how the freelance world is an increasingly attractive option for new digital profiles.
“Being a freelancer is already a real option for many workers. With the digitization boom and the lack of qualified professionals in this field, freelancers have an unbeatable opportunity, and they must be prepared to be able to define how much their work is worth”, points out Carlos Sánchez, Country Manager of Xolo for Spain and Italy.
