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How they can boost your B2B business on social media

Social networks have become an essential tool for drive B2B business. Just look at the figures. Facebook has 2,700 million users, while WhatsApp or YouTube exceed 2,000 million each.

With these figures, it is not surprising that social networks have established themselves as one of the preferred channels for companies to connect with your customers and users. In fact, these new communication channels are already essential for businesses because, thanks to their customization capabilities, they are incredibly useful for sales.

“Social networks allow businesses to segment their target audience easily and simply, which helps define the sales strategy with greater precision. Therefore, it is It is essential that the communication carried out on social networks fits with the brand and adapts to the target we want to reach, since it is not the same to communicate for an audience of a B2C company than for a B2B company”, explain from Ebolution, experts in design, construction and optimization of B2B and B2C digital channels.

Bearing this in mind, Ebolution lists below tips for B2B companies to develop a correct relationship marketing strategy on social networks, which allows them to improve their sales and connect with their customers:

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corporate blog

The Blog It is one of the best tools that companies have to make their messages known among their clients and users. In them it is advisable to talk not only about the company, its successes and initiatives, but also about current issues related to the sector in which you work. In this way, the blog not only collects company news but also useful information. From Ebolution they recommend companies to pay attention to the design of the blog and optimize it for all types of devices. In addition to working on SEO to help position it in search engines and include buttons that allow you to share your content on different social networks to amplify the reach of the message.

infographics

Infographics are a way quick and easy to get our message across corporate on networks because, in addition to being visual and, therefore, more attractive, they are much easier to share on networks. Twitter or Instagram are the perfect places to share infographics that can earn us many likes and shares, improving engagement. From Ebolution they remember that infographics are especially useful when companies want to give data and numbers, as it facilitates their understanding.

Share success stories on your social networks

Our audience will want to know who we closed deals with and the achievements the company has achieved, so we can use social networks to make them known. We must not only generate B2B content, but it is also important to highlight the strengths of the company, since success stories can influence the purchase intention of consumers and customers.

Keep your social networks updated

It is essential that social networks are not neglected because it can give the feeling of neglect. If we do not frequently update the blog and the content of the networks, users may think that we do not pay enough attention to this channel and stop visiting our website or social channels. Only if we keep updating frequently can we increase traffic to our website.

Finally, from Ebolution, they point out that “By following these tips and including this type of information on social networks, B2B companies can improve their image by being closer to their customers, increase the value of companies by generating quality content, and explore new businesses by amplifying the reach of your messages”.

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