Are you wanting to start a digital billboard ad campaign but are not quite sure what that means?
Read on to discover how you can make a splash with digital billboards this year.
What are Digital Billboards?
Everyone is familiar with the standard form of out-of-home (OOH) advertisement known as a billboard. The image that probably pops into mind is a large sign on the side of a popular highway near your house that has the owner of a local car dealership on it. These are great ways to get the name and brand of any company in front of the eyes of the general public. However, they are limited.
Digital billboards eliminate many of the limitations that come with regular billboards by adding flexibility and a broader range of possibilities.
What Can Digital Billboards Do for Your Business?
What exactly can digital out-of-home (DOOH) marketing do for your business? This is perhaps the most important question of all if you are considering this route for your next ad campaign.
The primary reason for choosing digital billboards is their ability to grab attention. The digital aspect allows you to place multiple ads on the same billboards without requiring manual removal and application. Rotating ads on the same billboard are more likely to get the attention of daily commuters because the consistent change makes it less likely to fade into the background.
In addition to being able to keep your ads fresh, you also have a significantly larger scope of creative possibilities and options. You can have countdowns, animations, videos, vibrant colors, and pretty much anything else you could think of. Any of these have a better chance of getting the attention of commuters than static advertisements.
How Much Do Digital Billboards Cost?
The pricing of all advertising platforms depends greatly on the size, visibility, and amount of estimated impressions. Digital billboards will be more costly than static billboards, but you are getting what you pay for.
If you place a large, digital billboard ad along a busy street in New York City, you will pay a lot more for it than the same size ad in a smaller town. So, how much you pay truly depends on your ad campaign goals.
What Are the Sizing Options?
There are all sorts of different shapes and sizes for digital billboards. However, these are the main three sizes you can expect to see.
- Small: 6 feet in height and 12 feet in width
- Medium: 10 feet in height and 30 feet in width
- Large: 14 feet in height and 48 feet in width
Types of Content
There are many different types of content you can put on a digital billboard. How you choose this content depends on your brand and the type of attention you wish to get.
Animations are a great way to get attention and create lasting impressions. Whether the words on the screen are moving or your brand mascot is doing something crazy, any movement is more likely to grab attention than no movement.
With a digital platform for advertising, your options are truly limitless. Think outside of the box and come up with a mix of animations that has never been done before. You may be surprised at how well this can work for you.
How You Can Make a Splash with Digital Billboards
Now that you know all of the ins and outs of digital billboards, it is time to dive into how you can use them to their fullest potential. You are already starting from a vantage point by using DOOH, but there are a few more steps you should be taking to truly get the best bang for your buck. Here they are.
Choose the Right Location
It is all about location and target market. Digital billboards are often in highly trafficked areas. But are they in the right area for the demographic you are trying to reach? Would you prefer a specific demographic or reach as many demographics as possible? These are crucial questions to ask before choosing the location of your ad.
Once you have these questions answered, your marketing team can research and uncover the best locations to place your ads based on the people you are trying to reach.
Create a Design With Professionals
Next up is the design. You can have a digital billboard with the perfect location. But if the design isn’t great, it is not going to do very much for you. You want the design of your ad to be informative, catchy, memorable, and attention-grabbing.
Accomplishing all of these attributes in one design can be very difficult for designers who are not very experienced. So, work with professionals to create your design.
Get Started Today
Perhaps the most important aspect of creating a digital billboard ad campaign is getting started. There is a bit of research, planning, and designing to do. So, get started today so your company can get the attention it wants as soon as possible!