Mark Zuckerberg’s social networks have been losing some prominence in recent months due to successes like TikTok. Those of Meta are aware that many young people prefer the Chinese social network, and the growth of Instagram has notably stagnated in the last year. To avoid the exodus of users and stay in the first division, Instagram is making improvements and changes quite regularly. This week, the platform has been updated with a few extra features, such as the cross posting instagram reels to facebook.
Enable Reels Cross Posting on Instagram
To activate this new functionality, it will be necessary for us to have Linked our Instagram and Facebook profiles. This process can be done both from the Facebook Account Center and from the Instagram app itself:
- Open the Instagram app on your iOS or Android smartphone. Make sure the apps this updated to the latest version that has been published.
- Click on the thumbnail of your profile in the lower right corner of the screen.
- Then tap on the three o’clock icon horizontal lines in the upper right corner of the interface.
- Enter the option ‘Setting‘.
- Scroll down the list of options and enter the option ‘Bill‘.
- Locate the option ‘Share to other apps‘ and touch to enter it.
- Click on ‘Facebook‘. If this is the first time you’ve linked your account, you’ll be asked for your login credentials. Login through the browser.
- Enter your username and password. Then you can activate the option to share Reels from that same menu.
That done, the Reels you post on Instagram will also automatically appear on your Facebook wall.
More news in the latest Instagram update
In addition to this new implementation of Reels on Facebook, Instagram has not missed the opportunity to make little changes so that its platform for the youngest remains attractive. In recent weeks, Instagram has made some changes that haven’t quite taken off, such as the full-screen post experiment. However, this new update has a couple of extra improvements that will come in handy:
Add Yours opens to the Reels
The ‘Add Yours’ sticker (in Spanish translated as ‘Now you’ or ‘Your turn’, depending on the country) will extend its support. This functionality was until now only in the Stories, and allowed to create a thematic thread, being a useful tool to create campaigns. Add Yours was just another attempt to emulate the success of TikTok by creating a system to improve the engagement. From now on this sticker can also be added to the Reels.
Add Yours as original content stamp
And finally, Instagram also wants to protect its creators. The Add Yours tag will also serve to identify those people who made a original post. From now on, Reels that go viral will have an attribution link with Add Yours stickers. This way, when something becomes a trend, the creator of the original content will always be linked. However, from Meta they point out that this option can be deactivated In case users prefer to have privacy.
