The future of sustainability was debated by the United Nations at the beginning of the month in Stockholm, with the aim of commemorating the 50th anniversary of the first world conference on the environment: the Stockholm Conference of 1972. This is a key date to put into Value actions aimed at caring for and conserving our planet.
Grover, a European company specializing in technology rental, was born in 2015 with an idea linked to the commitment to the environment. Its monthly subscription business model for all types of consumer technology products considerably reduces electronic waste, offering several useful life cycles to each product in its catalogue.
New technologies appear on the market more and more frequently and tend to become obsolete quickly. Underused products are becoming a growing problem for society, both economically and environmentally. They represent a large part of the electronic waste that is generated every year on our planet and highlight many of the consumption habits that have been internalized, but are not sustainable.
According to a United Nations report, if current trends in terms of electronic waste continue, by 2050 the 120 million tons a year, That is why it is so important that companies are aware of promoting a circular economy in which resources are renewed and reused.
Grover’s rental model allows you to enjoy the technology and pay for it only for as long as each person needs. Thanks to this way of consuming technology, Grover has avoided the purchase of approximately 134,000 technological devices and consequently has prevented the generation of around 210 tons of electronic waste, or e-waste.
These figures demonstrate how Grover fits perfectly into the new paradigm in which we find ourselves, in which more sustainable modes of consumption and aligned with the lifestyle and expectations of today’s consumers. Grover’s model promotes the circular economy through a subscription model that reduces the underuse of products and guarantees their use, while adapting to the user’s pocket. Devices are typically rented 2-6 times, depending on the product category.
Grover, thanks to its sustainable business model, already has more than 120,000 registered users in Spain, in addition to a wide range of more than 3,000 technological products, including smartphones, laptops, wearables…