If you’re a media buyer, you’ve probably come across a tool called a BIN checker. This is a handy resource that helps you decode information from the BIN (Bank Identification Number) of a card. Let’s break down how BIN checkers work and how to use them effectively.
What is a BIN and why should you check it?
A BIN refers to the first 6–8 digits of a payment card. These numbers reveal the issuing bank, the card’s country of origin, and its type (such as debit or credit). Why is this important?
- Verifying the card’s country
When running campaigns in a specific geographic region, it’s essential to use cards from the same country. For example, if you’re launching ads in Germany but paying with a card issued by a Chinese bank, Facebook might flag this as suspicious activity. - Determining the card type
Some platforms prefer credit cards over debit cards. For instance, debit cards often encounter issues on TikTok Ads. Knowing the card type upfront can save you time and headaches.
How does a BIN Checker work?
BIN checkers are typically online tools. They function like a search engine where you input the first 6 digits of a card, hit “Check” or “Get Info,” and receive instant results.
For example, let’s say you have a card with BIN 514377, and you want to verify its details. You can find a BIN checker by searching for “free BIN checker” on Google.
Let’s use a free BIN checker called “Pulse” for this demonstration. Pulse has a database of over 500,000 BINs, updated daily, ensuring you get the most accurate information.
Here’s what a BIN checker typically reveals:
- Card Type: Debit, credit, or prepaid
- Issuing Bank: The name of the financial institution
- Country of Origin: Where the card was issued
- ISO Code: The International Organization for Standardization (ISO) country code
With this information, you’ll know if the card fits your specific needs.
Practical tips for using a BIN Checker
- Always verify BINs before running campaigns
Imagine setting up a campaign for Europe and using a card from Asia. This mismatch could raise red flags, leading to account suspension. - Check cards from clients or partners
Clients might provide you with cards to pay for ads. By verifying the BIN, you can anticipate any potential issues beforehand. - Avoid suspicious cards
If a BIN checker reveals that the card’s country doesn’t match your target region, it’s safer to find an alternative. This reduces the likelihood of account bans.
A word of caution
While BIN checkers are helpful, they aren’t foolproof. Always cross-check the cards you use, follow the rules of platforms like Meta, Google, and TikTok, and steer clear of cards that seem questionable. These precautions will help you avoid unnecessary account suspensions.
By staying vigilant and leveraging tools like BIN checkers, you can run smoother, more secure ad campaigns.
