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HPE Aruba: in 2023 the demand of IT teams and retail to their networks will grow

HPE Aruba Networking has done his predictions for network technology and its role in retail at NRF 2023, the main event of the National Retail Federation of the United States, which just took place in New York. Among other things, the company has outlined how retailers will leverage technology to adapt to ever-changing customer demands and the operational issues and challenges they face in the next year to year and a half.

Due to the uncertain macroeconomic environment, as well as customer demands for more personalization, customers will be increasingly selective about how and where they invest their money in 2023. As competition for customers grows, customers Retailers will have to flex and personalize shopping experiences to appeal to them. Both online and in stores. This will increase the load on IT teams.

With the support of Foresight Factory, HPE Aruba has identified five ways the retail experience will change in 2023 to make things easier for you. Also to specify what these changes will mean for enterprise IT teams, and also for their networks. But his conclusion is that progress is being made towards a more flexible and agile network consumption model, such as the model Naas (Network as a Service, Network as a Service). All to, among other things, offer greater scalability and network solutions more focused on business results. These five changes noted by HPE Aruba are as follows:

1 – Immersive digital experiences reach in-store shoppers

Retailers will invest more in technology that allows them to deepen immersive and differentiating shopping experiences, in their fight to bring customers back to physical stores. With technologies like augmented and virtual reality, they can give shoppers a better idea of ​​how a product can benefit them, and will in many cases be integrated into the shopping experience that retailers provide.

2 – More diversified and disparate delivery options

Consumers have expectations of à la carte delivery, delivery times and location flexibility are increasingly high. Therefore, retailers will have to bet more and more on a hybrid model to satisfy orders. This implies that they offer traditional delivery solutions with others such as micro-delivery centers, dark stores, à la carte courier services, or temporary collection points. In addition, they will have more facilities to implement more delivery solutions thanks to the improvement of geolocation services.

3 – Smarter stores for more satisfaction and efficiency

The physical store spaces will be redefined to improve customer satisfaction, gain personalization, and increase efficiency in commercial operations. These establishments will have increasingly better connectivity, and will implement innovations such as smart changing rooms and payments without going through the checkout. They will also adopt IoT to get information in real time, which will allow them to save on operations and, at the same time, gain efficiency.

4 – Smart inventory information will set consumer loyalty

Today’s consumers expect retailers to give them what they want, when they want it. They do not tolerate mismatches in what was promised. For this reason, an increase in the use of automation technologies is expected, as well as other predictive ones, to more accurately follow inventories. But also to satisfy the demands of the clients, and to do it in real time. The use of robots in warehouses and distribution centers will also make it possible to optimize operations. In addition, retail sales on request will become widespread.

5 – Showrooming becomes streaming

Streaming broadcasts from physical stores are going to increase, as a new phase of what is called the showroom experience. Thus, customers will be able to see what happens behind the walls of the physical sales space. These broadcasts seek to strengthen the relationship with customers and give retailers more opportunities to take advantage of their spaces. All accompanied by content about the brand or products.

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