If Cook leaves, who relegates him?

Tim Cook, CEO of Apple, took over the reins of the company in 2011 after the death of Steve Jobs. Since then, Apple’s shares and value in the markets have not stopped growing, multiplying by ten in recent years. However, today, in June, the highly anticipated WWDC takes place. Apple seems to present new mixed reality glasses, the first great product of the 2020 and 2030 decade and, The last of Tim Cook?

Tim Cook has always made it clear that he wants say goodbye to Apple with the launch of a great product, with the launch of a new product that once again raises Apple to the top levels with regard to innovation and technological development. Therefore, these days, days of rumors about a new release, the interview that took place in 2021 gains weight again.

It has always seemed clear that Cook’s farewell would be with the Apple Car and the consolidation of the Titan project. However, it seems that the project is not going to come out in the short term, so perhaps the ideal moment for it will be in June 2023. In addition, Tim Cook, under his direction for the past several years, hashas completely transformed the Californian company, going from a company that sells products to a company that sells services and products. Therefore, perhaps Cook may have the feeling that he has already given everything he had to give in the company and that it is time for someone else to take over. But, who would be Cook’s successor? Let’s see it below.

New Apple CEO?

Following the line of Steve Jobs, Tim Cook could appoint as CEO of Apple after his departure to Williams, which holds the position of chief operating officer, being the same position that Tim Cook held before ascending to the highest echelon of the company. In this circumstance, it could be said person who follows Cook if he wants to create himself as a kind of hereditary line inside the company.


Williams is a very objective person, a hard worker. However, he is close to 60 years of age, an age that could be a handicap when it comes to acting as CEO of the company, because it would prevent him from spending many years in charge of it.

A second candidate could be o’brien which He’s been at Apple all his life. and currently serves as Apple’s Senior Vice President of Retail and People. Before occupying her current position, she carried out work related to the position of human resources of the company and employees. He is a person five years younger than Tim Cook, and who knows perfectly well how the company works, as well as the execution of outstanding tasks within the company and is aware of Apple’s ambition and culture, so he could be a firm candidate for Cook’s succession.


secondary candidates

There are also a number of candidates who acquire a certain secondary rank who can occupy Tim Cook’s position after his departure, however, there are a number of circumstances that lose relevance compared to other candidates. First, we highlight Catherine Adams, legal and global security advisor. However, her arrival at Apple in 2017 and not being widely known makes her start from a secondary position.


Due to his position in the company and knowledgeable about the future of technology, John Gianandrea. Apple’s senior vice president of machine learning and artificial intelligence strategy, who rose to the role after leaving Google in 2018. However, he is in the same situation as Catherine Adams, has only been with the company for a very short time and is not a recognized figure among many users of the brand, so not a strong candidate despite his weight in the Californian company.


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