We have all seen how the pandemic has accelerated the transition to hybrid work and adoption of cloud-based communication and collaboration services. However, there are few studies that really expose what are the levers and barriers that predominate in cloud adoption in Spain. A purpose pursued by the survey “The pay-per-use model in business communications” that we invite you to answer and with which you can choose to win a 50-euro Amazon voucher.
As promoters of the questionnaire, Mitel and Euskaltel wanted to share their point of view on company communications in Spain and how the sector is evolving. Eva Arroyo, Mitel Marketing Manager Spain has been the spokesperson.
The objective of the survey is clear: «We are very interested in knowing what are the levers and barriers that predominate in the adoption of the cloud in order to provide the best service in a process that must be evolutionary and that is defined by those unique objectives and needs while offering, at the same time, the agility and flexibility so that the system evolves with the business ”.
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And it is that, according to Eva Arroyo commented, “the communication system is one of the most important assets, is the basis of customer service and business process ». A fundamental aspect since “If employees are unable to communicate and collaborate efficiently with each other, and with their customers and partners, they are likely to leave current customer service demands unmet and miss out on revenue opportunities. In a way, he is the main facilitator of business ».
The pandemic, in fact, has done nothing more than evidence and exacerbate these needs. “This situation has only accelerated the very trend of growth in demand in recent years. Many organizations reactively and urgently implemented technologies to enable work-from-home and remote collaboration, solving immediate needs to the best of their ability. Now is the time to consider what has worked and what has not and make better decisions about the future », stated the Mitel spokeswoman.
A joint cloud proposal
To drive the business of voice, collaboration, mobility and contact center solutions in the cloud, Mitel and Euskatel have launched a joint offer. “We want to ensure that our clients address their technological modernization by accessing advanced communications services through a highly competitive, customizable and flexible offer that will allow them to size and scale the technology according to their needs”, explained Eva Arroyo.
A proposal that seeks to adapt to each casuistry since, as argued by the person in charge, “There is no single path to the cloud and not all paths are direct. Given that each business is unique and has unique communication needs, it is important that companies such as Euskaltel and Mitel make a varied and flexible offer available to companies to allow them to adopt the model that best suits their needs, while preparing your business for the future.
The offer is in line with the demand of the segment since “companies were already moving towards cloud technology long before the pandemic.” However, the debate here highlighted Eva Arroyo “It does not focus so much on the need or not to go to the cloud but on how to make the transition and which model to adopt”. A transition where the channel plays a strategic role with new opportunities:
“It is a very valuable opportunity to provide a layer of added value that includes professional services to support the entire project cycle: from consulting, to deployment, through integrations, training, maintenance and evolution. In addition, if we focus on pay-as-you-go systems, offering subscription-based consumption models provides the partner with a recurring and predictable revenue system. ”
In fact, the person in charge summarized: «The future in terms of business communication, therefore, is to understand the different types of deployment (public, hybrid, private cloud,…) and the various ways to reach them to define the strategy that adapts to the unique operational requirements and business continuity as well as additional challenges such as security or integration with business tools ”.
