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Incapto uses HP Indigo printing to make more sustainable coffee packaging

HP continues to reinforce its commitment to sustainability with a success story. The objective is to help its clients to implement innovative services and products that respect the environment.

In 2020, Incapto was born with the purpose of revolutionizing the coffee industry, moving towards a better and more sustainable market, being an alternative to coffee in capsules with the aim of changing the consumption habits of current consumers. The HP Indigo digital printing has been the strategic partner of Incapto for the production of your flexible packaging and corrugated shipping boxes to accelerate your sustainability innovation journey, while reinforcing your brand value.

under the motto “good for you, good for the planet”Incapto created an accessible cafe reducing the impact on the environment, without the generation of unnecessary waste such as aluminum capsules and also achieving a cheaper price for coffee. HP is committed to supporting companies that share its fundamental pillar of sustainability, such as Incapto. With HP’s digital printing capabilities, Incapto can explore new ways of personalizing and co-creating its packaging as a form of communication to reinforce engagement with consumers, making them feel included, thus driving social impact and amplifying its purpose.

From the beginning it was very important to help Incapto adopt HP Indigo digital printing technology. The first step of the joint collaboration was the HP Garage Innovation Workshop and later with the customization options of HP, it helped in the creation of packaging that provided diversity for the brand. Once this was done, the HP network of Printers was connected to carry out the first productions and an agreement has already been signed for the printing of flexible packaging in the coming months that will be printed on an HP Indigo 20000 in Spain.

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HP Indigo digital printing technology has unmatched ink and color capabilitiesmedia and application versatility, high-coverage printing, and the greatest versatility for maximum print quality, making HP the perfect partner to help Incapto achieve its goals.

Innovate and create a sustainable world

“HP technology has a clear purpose: to innovate and create a much more sustainable world in which technology is a key enabler to achieve the goals. Incapto is a great example of collaboration with companies with a purpose that help the environment that surrounds us and that, thanks to HP Indigo digital printing, can promote more committed supply chains and in which packaging is one of the keys responsible for their products”points out Abel Sánchez-Hermosilla, EMEA brands innnovation & sustainability at HP. “At HP, we believe that Incapto shows a different way of doing things in which sustainable commitment and innovation come together to change a market such as coffee.”

“For us it was very essential to find the perfect technological partner that shared with us our same values ​​and philosophy of responsible production, which is why HP, and in particular its HP Indigo digital printing technology, was the perfect partner to complement our sustainable production. The customization capabilities offered by this technology is one of the reasons why we are committed to this type of solution, since it helps us transform consumer consumption habits and add added value”, highlighted Rosana Cornejo, CMO of Incapto

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