Tech

Instagram: paid subscriptions land on the platform for influencers

Instagram’s most popular users can now charge you if you want to access their content, a move that seemed predestined the moment Facebook (now called Meta) acquired the photo-sharing app.

Instagram subscriptions
Credit: Instagram

US Instagram users will soon be able to follow a handful of creators and influencers to access exclusive content and features. In a blog post, the company says it’s launching a test subscription in the US, and more creators will be added in the coming weeks.

We have been waiting for these paid subscriptions for several months now, since we had heard about them as early as last year. According to the company, this new feature is designed to support creators and allow them to “ monetize and get closer to their followers through exclusive experiences “.

Also to be read : Twitter will offer a subscription at €2.99/month to be able to cancel its tweets

How will the subscription system work on Instagram?

As on Twitch and YouTube, subscribers who decide to follow a creator will receive a purple badge next to their username. Creators can see this badge in comments, posts, and elsewhere, among other things. If they wish, they will be able to devote more attention to their subscribers. In addition, the “Subscribers lives” and “Subscribers stories” will allow creators to publish live broadcasts and stories exclusively for their subscribers.

The prices of these subscriptions will vary from one creator to another, each of them can choose the price of their subscription. The subscription price ranges from $0.99 per month to $99.99 per month.

For the moment, only 10 US influencers are eligible, but more will be added soon. Among them are actor and influencer @alanchikinchow, basketball player @sedona._, astrologer @alizakelly, dancer/actress/model @kelseylynncook, digital designer @elliottnorris, Olympic silver medalist @jordanchiles , gymnast and creator @jackjerry, spiritual coach and artist @bunnymichael, XR creator @donalleniii as well as digital creator @lonnieiiv.

Functionality shouldn’t arrive in France for quite a while. In the meantime, French users will soon be delighted to see the arrival of the chronological order of the news feed in 2022.

Source: instagram

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