The marketing multinational Intuit Mailchimphas just announced its new service Campaign Managerintended for marketing professionals to be able to plan, execute and monitor your campaigns across different channels (such as email, text messages, social media ads, and direct mail). In addition, users will be able to see the performance of their campaign in a calendar view. Campaign Manager will be available to Mailchimp Standard and Premium customers, globally, as of January 25.
With this service, users will be able to gather in the same space all marketing activities that they are going to do within a certain period of time, so that you can monitor everything that happens, plan ahead and make changes as you go. Marketing professionals who create omnichannel experiences they use, on average, 7 marketing tools to manage their marketing strategies (such as SMS, ads on social networks, loyalty programs, interactions with Customer Support, etc.).
Campaign Manager allows users to see all campaign activities at a glance, whether it’s special events, limited-time promotions, holiday activations, seasonal campaigns, and more. In addition, it offers recommendations on the best days to make marketing contacts, based on industry benchmarks. These recommendations are generated from millions of data points analyzed by Mailchimp.
“Omnichannel experiences are essential in marketing to today’s consumers. In addition, a large number of our marketing clients say that it is very difficult to create and manage these experiences between different channels and tools”it states Jon Fasoli, Senior Director of Product and Design at Intuit Mailchimp. “We have designed Campaign Manager to offer them a single tool to plan, automate and analyze their campaigns in different channels and marketing tools”.
SMS and much more with Webhooks
Marketers and entrepreneurs can now trigger actions in their third-party apps using webhooks, a custom HTTP call triggered by an event, in Campaign Manager to deliver even more powerful cross-channel campaign planning. Setting up webhooks in Campaign Manager can help users work more efficiently by letting them update a spreadsheet, send a status update to their customers, or add them to paid social media ad campaigns. Users will be able to connect their third-party SMS provider and use webhooks to send campaigns, sharing a vacation discount code via text message, for example.
Campaign Manager’s key features include:
- Campaign configuration: Set your goal, so you can monitor performance comparatively.
- Campaign calendar: Access a single source of information from which to view all individual activities associated with your campaign, including marketing contacts, tasks to complete, and important milestone dates.
- Multi-channel marketing: Create individual marketing contacts associated with the campaign, starting with Mailchimp’s email tool. Plus, expand your campaigns to multiple channels with webhooks, allowing you to schedule activities in third-party apps for texting/SMS, ads, social media campaigns, direct mail, and more—all set up and managed from a single calendar. ).
- Recommendations: When you schedule new email contacts, Mailchimp will recommend the best dates throughout the life of your campaign to send your individual emails, based on your industry’s AI model and results from millions of emails sent in Mailchimp.
- Analysis: Consult all the analyzes of your campaign, taking into account its objectives. Gain an aggregate understanding of your campaign performance and see the impact individual touchpoints have on your goals. In this way, you will know which marketing strategy is most suitable for you. Customize your view to prioritize the metrics most important to your business.
A success story
Gardenia Tiger, a Mailchimp customer, naturalist mentor, and leadership coach, her career spans from running tech industry programs to performing in a circus to working in the marketing industry and now mentoring new nature entrepreneurs . She started using Campaign Manager during her private beta to plan and manage campaigns prior to an event and for the relaunch of products.
“In general, I find Campaign Manager very useful to keep the whole campaign in order. I love being able to see all the information gathered and organized. Campaign Manager is great, it gives you the best date to send an email within a period of time”says Gardenia Tigilla.
“The way I work today means my team coming up with our overall marketing themes in line with our goals for the future. To do this, we get together and set out the main areas we want to address in the next 2 months, and then my team sets the social media direction they want to pursue for each area, and I write the email newsletters. So if you could take the generalized messaging endpoints and overlay them with a program instead of having the two separate, that would be great. Because then, I could go to Mailchimp and set when I want to write a message about it to my audience, all from one place. I would definitely use Campaign Manager to not having to create my marketing texts and emails in two different places.”
