The uncertainty is the dominant note in the month of September for digital entrepreneurs, due to the energy crisis and inflation . The digital consultant Irene Milián has been able to conclude through daily surveys of her community of followers and clients, in which around 3,000 people participate, that between 70 and 80% of digital entrepreneurs are scared and show alert to changes that they should introduce in their businesses.
Based on these surveys, the three main questions that have kept entrepreneurs worried during 2022, especially when focusing their visibility and communication strategy, are:
- Is advertising on Facebook and Instagram still working well for a digital launch?
- Is it necessary to ‘get on’ the trend of short videos in Tik Tok or Reels format?
- Is the golden age of passive income coming to an end? online courses or infoproducts?
Irene Milián is an expert in strategy and personal brand consultant, as well as the CEO of Escuela Brandea, the first online school for digital personal brand consultants. Between her two companies, she has more than 15,000 followers, which have served her to review the panorama of online entrepreneurship and provide the following solutions to the most repeated doubts:
Creation of microcommunities
“You have to change the chip and go from macro to micro, whether in communities or in niches”, explains Irene, “In addition to expanding the places that connect us with our audience, for example, email marketing in addition to social networks.” For Irene there is a very specific key: “try not to have an impact on the masses but on very specific people. Even if the community is small, it will be easier to sell.”
Customized services or programs
In this case, it is important “have small group services or more personalized one-on-one services. It is what the public is looking for and what will bring profitability in 2022”bill.
Face-to-face events
In a context in which the pandemic allows face-to-face events to resume, these will once again become more important and the public will appreciate much more these kinds of experiences.
Strengthen the personal brand
«The personal brand is once again positioned as a differentiating element within digital environments, since the trust of the audience will be another of the key factors that will help us convince and convert”, points out Irene Milian.
According to these conclusions, for Irene Milian the trend is clear: “We are returning to the organic impact model, not very massive because we do not have much free reach, and with personalized experiences,” he explains, “in addition to creating and sharing content on our digital platforms mixing educational, inspiring and entertainment content.”
