A crazy January
Apple in January launched the second version of the HomePod, a version that is similar to its first generation by adding new features, updating components (and reducing some, never better said) while maintaining the price. This product rebalances the balance, since, HomePod mini already has its older brother and Apple can complete the HomePod segment with two very interesting products.
Along with the presentation of the HomePod, Apple launched the newor 16-inch MacBook Pro, with the new chips M2 Pro and M2 Max, two chips that have to certify the good condition of the Mac engineering and design department and one more step towards the end of the transition from Intel to Apple Silicon. The design is the same as the previous generation (and don’t change it) but its internal components have been improved, updating to the latest market innovations, making it one of the best laptops you can buy in 2023.
Month of June, month of Mac
On June 5th, Apple released the new 15-inch MacBook Air, a laptop that is on horseback among users looking for the portability of the MacBook Air but without reaching the benefits in terms of power and performance of the Pro series with a much larger screen.
This device keeps the same design as the MacBook Air Introduced last year, with a MagSafe charging connector and two Thunderbolt 3 ports. This device is going to be a real sales success for its price, quite interesting, especially because of the facilities that Apple offers in terms of financing and, for being a segment new, a new product, where many users will want to have a large laptop.
Along with this, Apple presented the renewal of the Mac Pro and Mac Studio, completing the definitive transition from Apple Silicon to Mac, since there is no Apple product that currently has an Intel processor. Both models have been a component upgrade, with the integration of the M2 MAX and M2 Ultra chip. Two very niche Macs, but perfect for users looking for a device with such benefits.
New products before the end of the year
If we can be clear about something, it is that Apple will launch insurance in September the iPhone 15 and its four models, that is, the standard series, the Plus series, Pro and Pro Max. Along with this, we have to see if Apple will launch a second version of the Apple Watch Ultra, a very good device, but we don’t know if it will follow a strategy like the SE, updates every three years or like the standard series and Hermes of one update every anus.
Finally, we are going to go for the rumors, which are products that do not know if Apple will present this year or not. Specifically, we refer to 24-inch iMac with the M3 chipOnce Apple has completed the Silicon transition, it is the turn of this desktop.
Therefore, we have a total of minimum 8 releases this year, and being able to reach 12-13 depending on whether there will be renewals of the iMac, Apple Watch and why not rule out a new iPad mini or iPad Air.