Beats has been and is one of the most recognized brands in the world of music, however, many users wonder if there is another company behind this name and logo. Well, in this post we are going to tell you everything you need to know about the relationship between Beats and Apple.
Before no, now yes
Initially Beats was a completely independent company that born in 2008 from the hand of musician and producer Andre “Dr. Dree” Young with him Interscope-Geffen-A&M President Jimmy Lovine. In fact, as we have told you, it has always been a really well-known brand in the world of music, not so much for the sound quality offered by its equipment, which is eye-opening, we must admit that it is really good, but for aesthetics that all your headphones have had.
In fact, the design of the popular Beats Studio can almost be considered a standard in the world of music due to the form factor they have. However, today Beats is no longer an independent company since a tech giant bought it in 2014. Indeed, we are talking about Apple, the Cupertino company disbursed three billion dollars in 2014 to take over this brand, making Beats currently a division of the company. With this movement, many might think that Apple’s plans were to take advantage of all the Beats sound technology to replace the popular headphones with their own, however, at the moment the plans do not go that way, since Beats currently continues having headphones loaded with technology, competing face to face with the best on the market.
Has anything changed?
Despite the fact that the plans of the Cupertino company with Beats did not go through ending this brand, it is true that it can be seen how the course has changed little by little, focusing on a very specific market sector. Until 2014, the year in which Apple acquired Beats, this brand was characterized by its headband headphonesIn fact, we have told you how the design of the popular Beats Studio can practically be said to have marked an era. It also made smaller headphones, but they weren’t really the company’s forte.
This has been changing progressively since Apple acquired it, to the point where we are now, where it seems that Beats is completely focused on giving athletes the best headphonespossible, leaving aside the famous headband headphones that gave the brand so much popularity at the time. In fact, the Beats Studio or the Beats Solo are currently still being sold, but they are really far from offering the features that the best in this sector have, such as Apple’s own AirPods Max or the Sony WH1000XM4. However, it seems that Beats still has a long way to go, since, as we have mentioned, the “small” headphones it offers are fully prepared to compete, now, with the best in its market sector, offering users a great sound quality along with noise cancellation.
