Part of the viral component of TikTok is the humor by repetition. The tiktokers They tend to be very attentive to all the content that is generated on the social network to make their own interpretations and thus take advantage of the pull. A recent example would be the dance in front of the mirror with the song Say It Right by Nelly Furtado. Is there any famous user left who hasn’t already done his version? However, some users go the other way, and make up for the lack of originality by knowing a bit of Shakespeare’s language. And there we have a debate: is it legitimate copy from start to finish a video from another creator and publish it in Spanish without citing the source?
“Great artists copy, geniuses steal”
Pablo Picasso said it, Steve Jobs repeated it ad nauseam and surely more than one tiktoker he thinks about it every day. The Internet is full of users who, given the lack of originality, they shoot the content of other users they publish in other languages.
It has been going on for a long time, but the case of Nachter it’s quite quirky. A year ago, the actor and screenwriter David Pareja dared to open a debate on this creator on Twitter. Nachter had become very viral, but it was not too difficult to detect that each and every one of his videos was plagiarized from other users.
I’m not one to put shit on networks, but it’s that more and more people I follow share videos of this “””creator””” of content and it makes me nervous already 😅 because everything he uploads is 100% plagiarism
This was uploaded yesterday: pic.twitter.com/iWcnvON9QT
– David Couple (@davidcouple) February 16, 2021
The tweet created a queue. Many Twitter users thanked him for opening the melon, because until then, many people knew about it and remained silent. Under the tweet, he was creating a thread in which he put video fragments of Nachter accompanied by the fragments of the original creators. In fact, the most serious thing is that the Spanish is not dedicated to reinterpreting the videos, but, in many of them, it makes a 1:1 carbon copy. Same gestures, same shots and even the same music if necessary.
Other users replied saying that this practice is done by everyone. Pareja was not silent and replied that only those people without talent who are obsessed with gaining followers do it. Later, he put a fragment of an interview in which Nachter himself criticized “those who shoot content.” The curious thing about this matter is that Nachter himself started a campaign making people believe that he does not plagiarize content —they plagiarize him, mind you— and media such as El País came out to defend him.
The plot twist of the plot twist pic.twitter.com/IFHF75MY8x
– David Couple (@davidcouple) February 18, 2021
Not only humor is copied on TikTok
Many users hide behind saying that all content on TikTok is plagiarism. But we must differentiate types of plagiarism. Copying to make a meme or contribute to a viral phenomenon is totally healthy. The same does not happen when a user has achieved his fame stealing content and thrives on plagiarizing smaller users or creators who post in another language.
However, this does not only apply to humor accounts. And Nachter isn’t the only network user to do this. Translating content from other languages and passing it off as your own, copying even the smallest details and never citing the source is standard practice on TikTok. And the network itself should do something to prevent it. Not for morality, but for protect their own creators.