netapp has appointed a new General Manager for Spain and Portugal. Is about Jose Manuel Petisco, who joined the company in 2021 and goes from being the Cloud Director of NetApp for Ibero-America to being responsible for NetApp Iberia. Petisco has more than 30 years of experience in the technology sector, and has held positions of responsibility in companies such as 3Com, Alcatel or Ericsson, as well as others such as Cisco, which he joined in 1999 and held various management positions in the areas of Sales, Marketing and Business Development, both in Spain and in Europe. From 2007 to 2018 he was CEO of the company.
Among his main responsibilities will be the implementation of the company’s global strategy in the area. This strategy follows the arrival two years ago of César Cernuda as NetApp’s Worldwide President. Since then, NetApp has revamped the global sales organization. A new market approach model has also been developed, which after its implementation has resulted in company growth over the past year.
In his new position, in addition, Petisco, a Law graduate from the San Pablo CEU University and with several MBAs, will have to help clients in their digital transformation journey. He also to delve into the management and adoption of new cloud platforms. In addition, he will work closely with the company’s partners to drive growth and profitability, as well as attract cloud-native partners to facilitate the digitization of their businesses.
The new General Manager of NetApp for Iberia will report directly on the progress of the company in the region, as well as its activity, to another Spaniard: Jordi Botifollwhich has been for a year Vice President of NetApp for Iberoamerica, and also has new responsibilities. from now will also serve as NetApp Vice President for Eastern Europe, CIS, Middle East and Africa.
José Manuel Petisco, before his appointment, has underlined that “I am honored to lead a company like NetApp, with a global leadership in the data management and cloud services landscape. My great passion is working with clients to solve their main business challenges, developing new digital platforms based on the most innovative, agile and sustainable technologies. Together with the Iberia team, we will continue to give the best of each one of us to continue offering the most advanced and reliable services to customers, always hand in hand with our strategic alliances and our value channel. It is a stage of digital transformation that has cloud services as one of its main protagonists, along with data protection and security, and in all of them, NetApp is an undisputed innovative leader.”
For his part, Jordi Botifoll recalls that “Petisco, with its proven experience and leadership and its great professionalism, backed by its more than 30 years of experience in various positions of responsibility, will successfully lead NetApp Iberia in this new context. Over the past year, as Head of Cloud Strategy, he has had great success helping clients with their cloud strategies. We have full confidence in her leadership vision and believe that under her guidance, NetApp will continue to be very successful in the Spanish market.”
