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Key Monitor arrives, a global reputation management standard

Corporate Excellence – Center for Reputation Leadership, a business foundation specializing in reputation and intangibles, and Villafañe & Asociados Consultores, a pioneer strategy consultancy in reputation management, have confirmed the launch of Key Monitor, a tool that is presented as the first that allows, worldwide, centrally assess the reputation of the main corporate intangibleswhich enhances the level of recognition and visibility of the company before its different interest groups.

Key Monitor is based on the recognition management methodology created more than 20 years ago by Villafañe & Asociados, and thanks to the institutional and technical support of Corporate Excellence, it makes it possible to know and manage, in a centralized way, calls for awards, rankings, indices, associations and “think tanks” from around the world that recognize the work of organizations under the ESG criteria.

The Key Monitor tool collects, according to its managers, information from more than 1,500 monitors present in more than 10 countriesand is updated daily to offer companies and institutions access to information from all existing ESG monitors globally, and by country, linked to the main business intangibles: sustainability, ethics, transparency, leadership, innovation, communication, reputation corporate, brand and business strength.

With all this in mind, it is easy to understand the possibilities that Key Monitor offers. This solution allows allows companies track achievements and perform benchmarking with the main competitors and other benchmark companies to compare their positioning. There is no doubt that it is an important tool to articulate and structure corporate and institutional strategies, as well as to identify areas for improvement or those that require strengthening to advance towards business excellence.

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Ángel Alloza, CEO of Corporate Excellence, commented:

«In an environment in which the weight of intangibles does not stop growing and where they represent an average of 54% of the business value, but reach up to 90% in the case of companies of the S&P500, the management of reputation and recognition is essential for the company model with a future”. For Alloza, “companies must seek to strengthen relational capital with their stakeholders. With Key Monitor we have the ability to select the most relevant monitors to strengthen our business strategy. This tool allows us to concentrate our efforts on what is going to have a greater return both in terms of recognition as well as channeling favorable conduct towards our company».

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