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LaLiga Pass, this is how the OTT works that will allow you to watch all Spanish football in a single app

Watching football in Spain has become a luxury, with rates that never stop rising. We know that this year Movistar will continue to be the only operator that offers all the days of LaLiga, so for the next 5 years it will be the only option. And now, LaLiga has just surprised us by launching LaLiga Pass, your own OTT to watch Spanish football.

At the time we talked about LaLiga Sports TV, an app that offers sports content of all kinds of modalities. And now they have just announced LaLiga Pass, a service that has just landed in Indonesia and Thailand at a price of around 3 euros per month to change and that will allow you to watch Spanish football for very little money.

In Spain it will not be able to work until 2027

LaLiga Pass

According to him Press release that LaLiga has issued to celebrate the launch of this app, to say that “Both countries will become, during the month of April, the first to have LaLiga Pass available for their mobile devices and televisions, a step that allows LaLiga to get even closer to its fans by making them owners of the content and allowing them to enjoy an experience, increasingly more personalized.»

In this way, LaLiga will begin testing the app in these Asian countries before expanding the markets in which it will be available. Of course, we are very much afraid that, for the time being, We will not be able to enjoy LaLiga Pass in Spain since the broadcasting rights are held by Movistar and DAZN until 2027.

Regarding the content that LaLiga Pass will offer, say that you will find all the matches of LaLiga Santander and LaLiga SmartBank, in addition to summaries of the day, interview and other content. each day will feature three LaLiga Santander matches narrated in the local language, something that only LaLiga Pass users can enjoy.

Finally, it indicates that the app has been developed by LaLiga Tech, the technological subsidiary of LaLiga so that matches can be seen both live and on demand, being able to enjoy several matches simultaneously.

One of the keys in the entertainment sector is being able to offer a high degree of personalization, speak to each fan in their language and make quality content available to them that suits their tastes and needs. We believe that LaLiga Pass, and all the technology behind it, is moving in this direction and will become a great option for those who want to enjoy LaLiga and everything that surrounds it”assured Alfredo Bermejo, director of Digital Strategy at LaLiga.

as we told youthe idea of ​​LaLiga is to establish a first customer base in Indonesia and Thailand, two countries that regularly follow football, and then gradually expand the markets where it will be available. And seeing the low price it offers, if it came to Spain at a reasonable rate (we know that three euros a month is impossible) it could be the big hit.

LaLiga Pass is a logical step in our audiovisual strategy. In recent years we have made an effort to improve the experience of fans who watch LaLiga from different parts of the world, and now we want to take that experience one step further by allowing them to have greater control over what they see, offering more and better content and tell more about LaLiga and its clubs in those countries where the situation allows ita”, assured Óscar Mayo, CEO of LaLiga.

We will have to see how LaLiga Pass works in these markets, because the idea is not bad at all. Although the fact that it takes so long to arrive in Spain since the emission rights belong to Movistar is going to make us have to arm ourselves with patience.

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