The Asian giant is one of the main players in the TV sector. While it is true that Samsung has dominated global TV sales for 16 years, LG It has positioned itself as one of the best alternatives. More, now that it has begun to earn profits with its OLED division.
LG Electronics recorded 4,048,000 units shipped in 2021, double the previous year, accounting for 62% of the total OLED TV market share. Notably, LG Electronics shipped 1,413,000 units of OLED TVs in the fourth quarter of last year, which is the highest ever recorded for a quarter. The television market share in terms of price was 18.5%, the highest in history.
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As you may have verified, sales of OLED TVs have increased exponentially, in part due to the drop in prices of organic light-emitting diode technology, while traditional LCD panels rose in price markedly during the pandemic.
LG wants to sell more Smart TVs of 77, 83 and 97 inches
And now, LG wants to take a new step with the aim of boosting sales of large-format OLED televisions. We talk about 77-inch models and upa sector that had high prices, although things are changing.
A few days ago we announced the official prices of the LG OLED family for 2022, with the LG OLED G2 and LG OLED C2 as great exponents. And, although there has been a general increase in prices, in the following table you will see a very interesting detail: the price of large format models has been reduced.
LG OLED TV prices 2022
| Model | Price Model 2022 | 2021 Equivalent Model Price |
|---|---|---|
| LG OLED-A2 | 48 inches: 1,550 euros 55 inches: 1,700 euros 65 inches: 2,600 euros 77 inches: – |
48 inches: 1,300 euros 55 inches: 1,400 euros 65 inches: 2,200 euros 77 inches: 4,700 euros |
| LG OLED-B2 | 55 inches: 1,900 euros 65 inches: 2,800 euros 77 inches: 4,500 euros |
55 inches: 1,800 euros 65 inches: 2,700 euros 77 inches: 5,000 euros |
| LG OLED-C2 | 42 inches: 1,650 euros 48 inches: 1,800 euros 55 inches: 2,300 euros 65 inches: 3,200 euros 77 inches: 5,400 euros 83 inches: 7,500 euros |
48 inches: 1,650 euros 55 inches: 2,000 euros 65 inches: 2,800 euros 77 inches: 5,300 euros 83 inches: 8,000 euros |
| LG OLED G2 | 55 inches: 2,500 euros 65 inches: 3,600 euros 77 inches: 6,000 euros 83 inches: 9,000 euros 97 inches: – |
55 inches: 2,400 euros 65 inches: 3,500 euros 77 inches: 6,500 euros |
| LG OLED Z2 (8K) | 77 inches: 15,000 euros 88 inches: 30,000 euros |
77 inches: 20,000 euros 88 inches: 30,000 euros |
When we look at the large format models, we see very interesting surprises. For starters, the 77-inch LG OLED B2 will cost €500 less than last year’s model. In the case of the LG OLED C2, it is the 83-inch model that has seen its price significantly reduced. And watch out for the LG OLED G2, because the 77-inch model has dropped another 500 euros. The most notable case is in the LG OLED Z2, the company’s 8K television and whose 77-inch model has a reduction of 5,000 euros.
The Asian company has realized that more and more users are betting on a television of this size. To give you an idea, different companies specialized in market analysis suggest that shipments of large format televisions in 2022 will grow 3.4%, to 217 million units. And LG doesn’t want to miss this train.
For this reason the firm has not hesitated to adjust the price of 77-inch models onwards to the maximum. In addition, the technology used to manufacture OLED panels has improved significantly, reducing manufacturing costs, which has allowed the manufacturer to lower its prices.
It will be necessary to see if the play goes well for him, since the price of these teams is still quite high. But it is a first step for more and more users to decide to bet on a large-format television instead of a projector. And the idea that they now cost 500 euros less compared to last year makes it an increasingly appealing option.
