LinkedIn launches tools to make it easier for creators to post content

LinkedIn has announced the launch of new tools and features for creatorswith which they will have more facilities to share visual content on the social network. Over the next few weeks, LinkedIn creators will be able to add a link to their images and videos that they can click on to access the creators’ websites. Also to other online resources, such as a newsletter, regardless of whether they are on LinkedIn or on an external page or network.

To add a clickable link to images and videos, creators will simply need to tap the Add a Link icon, which appears when selecting the option to create a new post from a mobile device that includes an image or a video.

In addition, LinkedIn is launching a Templates function, designed to help creators ensure that their text posts will stand out from others in the social network users’ feed. To do this, the templates offered will be designed to give the text posts a touch of color, and make them more pleasing to the eye, as well as making them better capture the attention of those who are checking your feed.

The Templates will also be accessible in the coming weeks, and to access them it will only be necessary to go to the share box, or tap on Publish in the mobile app, and choose the option Use a template. It will then be possible to choose between various backgrounds and custom fonts, add a text and publish the text, with or without a link to click on.

LinkedIn has also begun to deploy Carousel, a new content format that allows images and videos to be mixed when presenting information to followers, and to do so interchangeably. The rollout will be gradual, and in fact the network has plans to improve the feature and enhance its widespread rollout somewhat later, but before the end of this year. These novelties come after the social network ensures that the visual content published in its posts has increased by 20% year-on-year.

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