After TF1 and its myTF1 Max service, it’s M6’s turn to enter the paid streaming services market. Indeed, the channel has just presented 6play Max. Proposed from 3 euros per month, this offer will allow subscribers to enjoy more than 6,500 hours of programs from the various channels of the M6 group, all without advertising.
For public and private TV channels, streaming platforms like Netflix or Disney+ represent a serious shortfall. This is why more and more channels are making sure to offer similar services. This is for example the case of TF1 with myTF1 Maxwhich allows you to enjoy all the content of the group’s channels in replay and without ads in exchange for €3.99 per month.
However, we have known since October 2021 that M6 is working on a similar ad-free replay offer. It is now a reality. Indeed, the subsidiary of the RTL group has just announced the launch of 6play Max, a brand new paid streaming service. It is added to 6play, the free replay service, which now has 28.5 million active users.
M6 launches paid streaming with 6play Max
During the first year of launch, 6play Max will be offered at €3 per month. From October 2023, the price will increase to €3.99 per month, i.e. at the same price as that of myTF1 Max, its main competitor. Furthermore, it is possible to test the service for free for 7 days before finalizing or not his registration from the 6play application.
But what is 6play Max all about? Just like 6play, users will be able to enjoy more 6500 hours of programs from different channels of the group such as M6, W9, 6ter, Paris Première or even Téva. Except that here, advertisements will not spoil the experience. otherwiseseveral additional features are availableas :
- download content to mobile devices for offline viewing
- the ability to stream content to a TV
- HD quality
- access to bonus and/or new programs
Users will be able to access 6play Max on desktop, tablet, mobile and connected TV, and the channel specifies that it is continuing negotiations with the operators to offer the service on the boxes. A distribution agreement has already been signed with Orange. “In a rapidly changing market, the M6 Group intends to meet the needs of users wishing to take advantage of premium standard SVOD viewing”. indicated M6 in its official press release.
As a reminder, after the failure of the merger with TF1 and the decision taken not to proceed with a takeover in the end, the management of M6 had made known its ambitions concerning streaming. “Our challenge now is to develop our content offers, particularly streaming, around our technological gem Bedrock, which is already piloting platforms in Europe, particularly in the Netherlands with Videoland”. declared Nicolas de Tavernost, chairman of the management board of the M6 group, in early October 2022.
Source : Le Figaro
