Apple had wanted to open an online store in India for many years, but it was not easy. Foreign companies that wanted to open their own brand e-commerce sites had to offer 30% of its catalog manufactured in the country, something complicated for Apple since it does not manufacture devices in the country.
However the increased iPhone production in the country helped persuade the government to ease the requirements and finally last September was able to open its online store in the country, the first step before opening physical stores, stores that will still take a while to arrive.
Thanks to the opening of the online store in India, Apple has achieved triple Mac sales in the country, ranking in the top 5 of manufacturers that sell computer equipment in the country. Canalys states that:
Apple became the fifth largest PC brand in India in the first quarter of 2021, with shipments of desktops, laptops, tablets and workstations combined to reach 208,000 units.
Canalys states that this change in trend is motivated by the opening of the Apple Store online last year. IDC, for its part, corroborates these data stating that the growth of Mac sales in this country has been 335.5% year-on-year.
The tablet market It also benefited from this new gateway for the citizens of India, as sales of these devices placed Apple as the second largest manufacturer of tablets, with a 29% market share.
Deirdre O’Brien, Apple’s executive vice president of sales and people, highlighted the expansion last September. during the opening of the online Apple Store in India:
We are proud to expand in India and want to do everything we can to support our clients and their communities. We know that our users rely on technology to stay connected, engage in learning and harness their creativity, and by bringing the Apple Store online to India, we are offering our customers the best of Apple at this important time.