The Center for Intimate Justice reports that many companies related to women’s sexual health regularly see their ads censored on Instagram and Facebook.
Social networks apply an extremely strict policy regarding sexual content and nudity. In addition to wanting to limit the images and videos of nudity, the two applications of Meta also make it a point of honor to ban this type of content from their advertising spaces. However, according to The American Center for Intimate Justice (CIJ), all companies of this kind are not in the same boat.
In a report published on January 11, the organization explains that it has closely followed the activities of more than 60 companies dedicated to women’s sexual health. According to his study, they all had to face a rejection of one of their advertisements on the two social networks during the last three years. 50% of the companies cited also saw their Facebook Ad account suspended for non-compliance with the conditions of use of the platform.
Among the examples cited by the CIJ, we find, among others, publications related to consent, pain during sexual intercourse or breastfeeding. At the same time, several advertisements related to male pleasure and sexual performance have been featured on Facebook and Instagram. The CIJ quotes in particular advertisements on male lubricants, accompanied by promotions.
As a reminder, Facebook’s policy stipulates that “Advertisements must not promote the sale or use of adult products or services. Advertisements advertising sexual or reproductive health products should be targeted to people over the age of 18, and should not be about pleasure ”.
In its report, the CIJ explains the importance of access to information on these kinds of subjects for the benefit of women and people of various genders. It also helps create economic equity, as most of the companies cited in the study are headed by women.
An admission of failure for Facebook
According to the Economic Times, a spokesperson for Meta admitted that several mistakes had been made. Some of these bans against companies related to women’s sexual health have been lifted. Still, the firm does not seem inclined to review its rules of use. The founder of the company, Jackie Rotman, explains, however:
“It’s not as complicated as protecting democracy or the elections. It’s about finding a way to ensure that advertisements about women’s health are not blocked. It’s just Facebook that has to decide what things they need to fix. ”