Elon Musk promised, by the end of 2022, Rise Twitter from its ashesthough so far all it has done has been to bury it deeper and deeper. The first thing he did was turn against the users, then the developers of alternative clients, then force everyone to pay, remove the verification labels from those who do not pay and make them invisible to others and now , stand against the companies. Many users have already marked themselves from this social network due to this. And now the big companies are starting.
One of Elon Musk’s latest “great” ideas has been to start charging big advertisers who want to use his API. And not exactly little money, since the price stipulated by the CEO has been $42,000 annually, price that could increase depending on the use made of it. This has caused several large companies, such as Intercom and the National Weather Service (NWS), to have already abandoned Twitter, not wanting to pay more than half a million dollars a year for something that, until now, was free. And these two companies have finally been joined by Microsoft.
Microsoft says goodbye to Twitter in its Digital Marketing Center
A very important part of Microsoft’s income (just like Google) comes from advertising. The company offers a promotion center, DMC, for all those advertisers who want to gain visibility through Bing and the main social networks.
Elon Musk’s imposition that Microsoft pay $42,000 per month for its API (a price that grows exponentially based on usage) has led the giant to decide remove Twitter as advertising platform within your digital marketing center.
From next April 25, users using Microsoft’s Smart Social Campaigns will no longer be able to sign in with Twitter, create new tweets, view past messages, or schedule tweets. All relations with Twitter have been broken, since not even Microsoft is foolish enough to pay $42,000 for something that, until recently, was free.
Facebook, Instagram and LinkedIn, among other social networks, will continue to function normally within the Microsoft digital advertising platform.
Elon Musk continues to kill Twitter
Of course, Elon Musk did not like Microsoft’s decision, which believes that anyone who wants to go through their domains has to pay a (high) price. And, as expected, his reaction to the news has been none other than to charge against Microsoft and threaten them (without having a single proof) to take legal action against them. Something that, on the other hand, does not make sense.
@TitterDaily They trained illegally using Twitter data. Lawsuit time.
April 19, 2023 • 22:25
Meanwhile, the problems on Twitter continue to grow. Bots are still a problem and a threat to all users. Users who do not go through the hoop and pay are increasingly invisible and have more limitations. And, as if that were not enough, the fact that users march en masse on the social network was not enough, the CEO of this also charges against the media and companies.
Apart from removing the verification emblems that they worked so hard to get, and putting more and more obstacles, the last (great) idea was to label many media as “government funded«, which has caused many media, such as NPR, to stop publishing on this social network, and others (such as RTVE) have complained.
Wall Street Wolverine
RTVE declares that it disagrees with the label that Twitter has placed on its accounts as a medium financed by the government. https://t.co/AdedPwiDBo
April 18, 2023 • 21:09
It also hinders third-party companies that don’t think like it, such as Substack, and even Mastodon, by blocking all links related to them. What will be next?