Artificial intelligence, in case someone is not clear, is no longer the future, it is the present. Everyone wants their share of this succulent cake, no one wants to be left out of this multi-million dollar business. The surprise comes from the hands of Microsoft and AMDwho associate to develop specific processors for AI.
Note that Microsoft is currently one of the main shareholders of OpenAI. Recently, the company has integrated ChatGPT into its Edge browser and specifically, within Bing. Allows access to GPT-4 without having to pay, offering different types of answers (more creative or more precise) depending on our question
Surprise by an unexpected association
Microsoft teaming up with AMD is positive, no doubt about it, but it’s rare. The reason that seems strange to us is that Windows 11 has been developed in collaboration with Intel so that it is optimized for the company’s latest processors. Therefore, anyone would have thought that the association would be Microsoft-Intel and not what it seems to be.
This agreement, as usual, seeks enhance AMD’s presence in the AI market. This market is currently dominated by NVIDIA, who offers the best products for parallel computing.
AMD has been working on diversifying its portfolio for some time, ceasing to depend on the commercial and gaming PC market. There are other markets, such as servers and data centers, and more recently AI, that are more lucrative.
Microsoft, for his part, it seems that he is looking for stop depending on intel. A few days ago it was known that the company was looking for professionals experts in the ARM architecture to develop their own CPUs and optimize Windows for these systems.
As revealed, Microsoft would be financially supporting AMD in your development work. Specifically, they would be working on an AI processor that receives the Project Athena name. Hundreds of Microsoft workers would be working on this project.
Project Athenea would be led by Rani Borkar, who was an executive at Intel. Currently, it would be a team of about 1,000 people working on the project. Said project would have already had in disbursement of close to 2,000 million dollars.
Microsoft’s idea is to get a chip that can improve processing speed and increase efficiency. Come on, that the work is done in less time and with the lowest possible energy cost.
Intel loses steam in AI
NVIDIA, of course, is the best-placed company in the AI market today. They have been years ahead of their competitors and they have been preparing for this moment for years. We remember that in 2018 the company launched its first gaming graphics cards with specific Tensor Cores for DLSS, which in the end is an image rescaling AI.
At the same time, we see how Intel is left as a secondary player in this market. It simply supplies processors to NVIDIA for its advanced AI systems. Remaining the largest manufacturer of gaming processors in a strange situation.
Intel is very late, its gaming graphics cards are quite weak, why lie. It’s not like they offer a large supply of them either. They even lack models customized by manufacturers, as is the case with AMD and NVIDIA products.
They will not disappear, but the situation is uncomfortable for the company.
