Microsoft will remove Twitter from its Advertising platform dedicated to advertisements. News that does not please the CEO of the social network, Elon Musk, who has announced that he wants to take legal action.
Since the arrival of Elon Musk at the head of Twitter, not a week goes by without a stir agitating the social network. Today it’s because of Microsoft. The Redmond firm has indeed chosen to remove Twitter from its Advertising platform.
The decision was formalized by the tech giant in a pithy publication “As of April 25, 2023, cross-platform smart ad campaigns will no longer be available on Twitter. “. In the facts, advertisers will no longer be able to use their associated Twitter account in the tool and create posts through it.
Microsoft withdraws from Twitter, Elon Musk is furious
Microsoft has not given a specific reason for this withdrawal, but it comes as Twitter now charges its API for large companies. It’s hard not to see a link there. Anyway, the information was relayed by Twitter Daily News, an independent account on the platform. Elon Musk then hastened to respond with an angry tweet:
They trained illegally using Twitter data. Lawsuit time.
— Elon Musk (@elonmusk) April 19, 2023
“They illegally used data from Twitter. It’s time for the procedure”
Musk accuses Microsoft of having collected Twitter data via its platform with the intention of reselling it later, without giving any further explanation. As Neowin notes, Musk could blame the Redmond firm to use Twitter for its new AI-driven Bing. It remains to be seen whether such a procedure has a chance of succeeding.
Read also – Twitter: Elon Musk uses Wikipedia to find out which media to sanction
Either way, Twitter is going through a very turbulent time. Obsessed with the idea of making his acquisition profitable, Musk tries everything for everything with, for example, the addition of a paid subscription (Twitter Blue) which is done to the detriment of certified accounts. The competition is also very severely muzzled, with the prohibition to post links leading to Substack Notes, a direct competitor to the blue bird. Won’t these repeated fiascos lead the network to its downfall?
Source : Neowin
