The hotel industry It is one of the sectors that most needs to bet on digitization, after the crisis caused by the pandemic and the difficulty of many establishments in hiring waiters.
Without a doubt, the simplest way to carry out this transformation lies in the integration of digital management platforms that focus on reducing costs, gaining in efficiency and, above all, on improving the customer experience. This is a very useful decision, especially if you take into account that 36% of hoteliers say they cannot tackle digitization due to lack of knowledge or lack of qualified personnel, so there is a clear need for digital learning.
According to him Hospitality Digitization Study the 70% of the industry It is made up self-employed and companies with less than three employees. On the other hand, 63% of hoteliers are completely unaware or only have some idea of the existing tools but have not been informed in depth.
Although digitization in the hospitality industry is a decision that brings multiple benefits to companies, there are many that have not yet implemented it. To the ignorance of the existence Of these tools or the lack of qualified personnel, it is worth adding the difficulties that learning this type of mechanism can entail, especially for older hoteliers who have been in the sector for many years.
Faced with this need, companies like Pikotea get down to work in order to facilitate the management of catering establishments. This company is now updating its corporate identity and its software to offer a cross platform tool that adapts to the level of digitization and the needs of all types of businesses in the sector. According to the founder and CEO of Pikotea, Guillermo González-Outón, “At Pikotea we listen to hoteliers and work hard to make our system as easy to use as possible and thus break that initial barrier, because once they try it they are completely convinced”.
Regarding its new interface, according to González-Outón, “The new version of Pikotea is much more intuitive and configurable and, furthermore, it is compatible with smartphones, tablets and computers with any operating system”. Regarding what he does to the service offered, González-Outón explains that “Our goal is to provide catering professionals with a simple management tool that accompanies them on their learning curve towards a much more digital sector adapted to the use of new technologies”.
Thus, Pikotea is committed to a design change that provides functionality and that will guide hoteliers to offer a more digital service that will significantly improve business results and customer experience.
Although the company’s mission is clear, the CEO of Pikotea recognizes that the challenge is to make professionals aware of the benefits that this transformation brings. It should be noted that, as the ‘Hospitality Digitization Study’ points out, less than half of hoteliers perceive digital tools as an opportunity to increase profits and improve the customer experience. Along the same lines, 35% state that they have not yet applied any digital tool, although they acknowledge that it can bring improvements to the business.
A digital solution that increases tips by 40%
Pikotea, which has managed to process more than two million orders, is already the software chosen by more than 60,000 users. The startup, which has a financing round open and is already present in five countries, plans to multiply its turnover by five in 2023 and expand its presence in the international market, which is showing more and more interest in this type of tool .
The digital transformation that Pikotea brings to a business has a direct impact on its profitability. In fact, thanks to its functionalities, a business improves the sales process, task organization and the stock control phase. All this means that the services offered are faster and of better quality.
Consequently, the professionals who integrate this multiplatform software achieve increase customer tips by 40%, improve staff efficiency by 32%, increase the average ticket by 24% and increase table turnover by 18%. The CEO of Pikotea comments that “It is the fastest way to order as many times as you want and pay through self-orders, with an interactive digital menu that offers great detail”. Furthermore, he adds that “Digitalization allows to optimize processes and that is a solution for the current situation of lack of available personnel in the sector”.
