The digital transformation has enabled SMEs, which represent 99.8% of the Spanish business fabric, according to the Ministry of Industry, Commerce and Tourism of the Government of Spain, prosper and attract new customers. Online shopping has gained popularity among consumers for many reasons, such as the flexibility, variety and competitive prices they offer, a turn that has prompted SMEs to adopt digital tools to continue generating income.
This is demonstrated by the results of a recent study by Kantar, commissioned by PayPal, which analyzes the current situation of digitization of SMEs and micro-SMEs in Spain. According to this survey, carried out in May 2021, more than half (51.5%) of Spanish SMEs already operates through an online channel, of which 21% began to do so during the pandemic. The results of this study point to digital transformation as an opportunity for small businesses to increase their sales and start doing business in a new way.
80% of the owners and / or managers of small and medium businesses declared that online sales have been key to increasing the sales of your businesses during the last year. The participants in the analysis also confirmed that having the possibility of attracting new customers, even outside their territory, is the main differential factor that implements an online channel in their businesses gives them.
88% of SMEs commented that selling online has allowed them to reach new consumers, while 83.5% appreciate having been able to attract new customers outside their regions. Not only that, but also the online sales channel has helped them retain their current customers (78%). In addition, merchants are optimistic about this new reality, since 84.5% consider that their sales through the digital channel will continue to grow in the coming years.
Likewise, one of the main advantages of operating online for SMEs is the opportunity to reach new international clients. The digital environment makes it possible to democratize globalization and enables smaller businesses to access customers from all over the world.
According to the study carried out by Kantar, a quarter of SMEs sell their products internationally, of which 85% declare that international sales have allowed them to reach new customers; 71% say that selling to other countries has allowed them to increase their sales and 69% confirm that These sales have been key to staying afloat over the last year.
The importance of international sales
79% of the companies participating in the study believe that the international sales of their business will increase in the coming years, while 65% believe that sales to foreign countries they will represent the majority of your income in the same period.
One of the most interesting conclusions of the study is that 82% of SMEs that use online payment methods consider that offering these solutions has allowed them to generate more trust among their customers, as well as 80.4% affirm that having solutions digital payment systems has allowed them to attract new customers.
Miguel Ángel Cuesta, director of PayPal Iberia, has declared “The study reinforces what we have been saying for a long time: online sales are essential for small and medium-sized companies to ensure their survival and continue to increase their sales. Our own data also confirms this trend and shows that between the first quarters of 2020 and 2021, Spanish SMEs that sell internationally have experienced an increase of 24%. We make sure to make new technologies available to sellers to help them meet the challenges they face in the digital environment, while providing them with the promise of a secure solution to expand their business even outside of Spain. ”