In the middle of last December we found out that DAZN and Movistar had bought the broadcasting rights for LaLiga for the next five seasons at a price of 4.9 billion euros. In this way, the blue operator and the streaming service would share the broadcast rights.
The agreement that was signed indicated that Movistar would broadcast five games per day and that DAZN would broadcast another five. We also knew that Orange was negotiating with the streaming sports content service to offer its customers football.
Now, as reported by El Confidencial, Telefónica has just bought the other half of LaLiga from DAZN. For this, the telecommunications giant has bought its share for the next five seasons for 1,400 million euros, at a rate of 280 million per season.
It may also interest you: DAZN could raise its rates very soon: up to 29.99 euros per month to watch LaLiga, F1 and Moto GP
Telefónica acquires the rights to LaLiga from DAZN
With this new agreement between the over-the-top (OTT) platform and Telefónica, Movistar Plus + will have all the rights of LaLiga Santander during the five seasons, being able to offer the 10 games of each day both in Spain and in Andorrawithin its corresponding payment method.
the blue attendant has already contacted the National Securities Market Commission (CNMV) to report that the five games he bought together with the three exclusive days, which are priced at 520 million euros per season, which translates into a saving of 7% of the cost per day.
To this must be added the 280 million euros of the agreement with DAZN, so the total that will be paid will be 800 million per season, orA figure much lower than the 980 million that LaLiga calculated, or the 1,030 million euros that Telefónica was paying until now.
With it, Telefónica will be able to broadcast all the matches of each day for the next five years. An agreement that began to be negotiated in early January as the telecommunications giant made it clear that “I would take the necessary steps so that Movistar+ clients continue to access 100% of LaLiga matches”.
Telefónica wants to recover customers
With a customer base for football of 1.5 million, who have to hire the premium content package, make the deal quite profitable. In addition, at the end of the year they reached a similar agreement in which Movistar Plus+ could incorporate different sports packages (Moto GP, Premier League and Basketball Euroleague) in exchange for the rights to Formula 1.
All the rumors suggest that the reason why Telefónica has decided to make such a large investment is due to the loss of customers that the blue operator is suffering. And it is that the telecommunications giant has lost nearly 350,000 clients in recent years, which has caused alarm bells to go off in the upper area and they are seeking to recover them with one of the greatest entertainments at the national level: soccer.
