Between Netflix, Disney+, OCS, Amazon Prime Video, Salto without forgetting HBO Max or Paramount+, the streaming offers are more and more numerous. And faced with these multitudes of services and increasingly large and diversified catalogs, users no longer know what to look for. In any case, this is what the latest study from the analysis firm Nielsen reveals.
If a few years ago, users had to choose between Netflix and Amazon Prime Video, streaming offers have multiplied. In 2022 in France, a consumer will have to invest in a Netflix, Amazon Prime Video, Disney+, Salto subscription, not to mention OCS if he wants to see (almost) everything.
In addition, the thing will become even more complicated with the arrival in December 2022 of Paramount +, which will exclusively broadcast the Halo series, without forgetting the hypothetical launch of HBO Max in France during the year 2022. If as us sometimes, you feel lost in front of this plethoric offer and these catalogs always more important, know that you are not the only one.
According to the latest study by analyst firm Nielsen, almost half of the users surveyed say they “overwhelmed by the number of streaming services”. It must be said that in the United States, the list of programs exclusive to streaming platforms exceeds 817,000 films and series. And unsurprisingly, this list keeps growing,”as well as the range of streaming platforms and applications that offer a large number of titles”.
Users would like streaming bundles
However, 93% of US users don’t want to change their offer, for example by deleting one of their subscriptions. On the contrary, they rather prefer to add a new offer to their range rather than parting with a service, for fear of missing important content. “We have entered the next phase of streaming […] It’s not just that streaming is growing year on year. Consumers now want simplified access and the explosion of services has reignited discussions about bundled offers and aggregation. Ultimately, these challenges mean opportunities as the industry harnesses streaming for long-term business growth,” explains Nielsen.
As the firm points out, 64% of users would opt for a bundle that includes multiple streaming services, all offered at a single price, rather than multiplying subscriptions. In other words, streaming service users want a cable and satellite TV package.
Source : comic book
