Netflix has decided to commit to electric motors. Through a partnership with General Motors, the world leader in streaming intends to increase the presence of electric vehicles in the shows and films produced by it.
As you may know, streaming services are far from good for the planet. As a study published in 2021 by researchers at the University of Bristol revealed, 1 hour of streaming on Netflix emits as much CO2 as 40 minutes of air conditioning, or nearly 100 grams.
In 2021, the platform’s carbon footprint was approximately 1.5 million tonnes of CO2, more than half of which came from the physical production of the series and films offered in the catalog. Faced with these alarming results, Netflix has committed to reducing its greenhouse gas emissions by 50% by 2030.
But that’s not all, since we have just learned thate Netflix signed a new partnership with General Motors on February 3, 2023, the famous American automobile manufacturer. More specifically, the streaming service has decided to join the “Everybody In” operation launched by GM in 2021. This campaign, designed to highlight the electrification of the General Motors fleet, also invited other companies to go electric.
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Netflix pledges to use more electric cars in its series
This is precisely what Netflix has just done. To do this, the platform is committed to increasing the presence of electric vehicles in series and films that it produces, or, where applicable, to take all the necessary measures to reduce the ecological impact of its productions.
“Entertainment has a huge impact on culture. We want to make EVs famous on streaming, small and big screen to build an EV culture through storytelling that integrates the experiences of driving and owning an EV.” said Deborah Wahl, GM’s global marketing director.
According to Netflix, sometime in 2023, users will be able to see some GM electric models (including the Chevrolet Bolt EUV, GMG Hummer EV Pickup and Cadillac LYRIQ) in upcoming films and series, such as Love is Blind, Queer Eye and Unstable. “From TikTok dance trends inspired by Wednesday to thoughtful discussions about climate change with Don’t Look Up, we know entertainment can boost fandom and inspire connections,” ensures Netflix on its side.
Something to commit to the planet while doing a great publicity stunt for General Motors’ electric models. To mark this association with a white stone, a commercial showcasing the commitment of both companies (with Will Ferrel as headliner) will be aired during Super Bowl 2023 on February 12.