A few months after reviewing its price list in France, Netflix is increasing the price of its subscriptions in the United States and Canada. Should we expect a new development in France?
The leader of the SVOD reviews his copy. This beginning of the year 2022 rhymes with an increase for Netflix subscribers in the United States and Canada. The firm announces a revision of its fee schedule, which increases its entry-level subscription to 9.99 dollars, against 8.99 so far. The Standard offer, proposed at 13.99 dollars now goes to 15.49, while the Premium formula offers an increase of 2 dollars. It retails for $19.99. This primarily concerns new subscribers. Users already registered will receive an e-mail to notify them of the next revision of their subscription, 30 days before it is set up.
This announcement comes in a particular context for Netflix, which is experiencing a significant slowdown in its growth. If the platform exceeded its objective for the last quarter, set at 6 million new users, it must now face much tougher competition with other players in the sector.
Disney+ continues to seduce around the world, reaching 118 million subscribers last November two years after its launch. This is still less than Netflix, which claimed in 2021 no less than 213 million users.
Financing its development
A spokesperson for the company explains this increase by Netflix’s desire to expand its offer and establish itself as a reference. “We are updating our prices in order to continue to offer a wide variety of quality entertainment options”. The firm is also rather confident about how this new increase will be received by its subscribers. She does not expect a wave of massive unsubscriptions.
Towards a new increase in France?
The revision of the price list seems inevitable in France. However, Netflix has not yet communicated on the subject. It must be said that the last increase dates back a short time. It was last August that the platform had revised its prices upwards in France. We can therefore hope for a little respite for the next few months.
By then, Netflix will no doubt have several new tricks up its sleeve thanks to the media timeline overhaul. In exchange for a participation in French creation, the N rouge will be able (like the other offers in the sector) to benefit from a reduced window for the distribution of films released in theaters. Currently, SVOD platforms must wait 36 months before making cinematographic works broadcast in cinemas available. With the new agreement, we will only have to wait 15 months.
