The rate of increase in Netflix subscription prices continues to accelerate. In the United States, you will have to pay 20 dollars per month for the premium plan, the only one compatible with the display of 4K quality.
While the last price increase only dated back to October 2020, Netflix announces a new increase in the price of its subscriptions in the United States and Canada. The basic package, the cheapest, is now sold at 9.99 dollars in the USA (against 8.99 dollars before). The standard formula goes from 13.99 to 15.49 dollars, while you have to pay two dollars more for the premium subscription, which now reaches $19.99.
We can anticipate a future Netflix price increase in France
The most popular video streaming platform in the world is thus approaching two important psychological thresholds in the minds of consumers: that of 10 dollars for the most affordable package (which does not even offer HD and simultaneous viewing on a single screen) and that of 20 dollars for the most expensive (mandatory to benefit from 4K and to have use on four devices at the same time). Netflix had already increased its prices across the Atlantic in 2020, 2019, 2017 and 2015.
The price increase applies immediately for new customers, and will be effective gradually for those who are already subscribers. They will be notified by email 30 days before the implementation of the new pricing policy.
In France, Netflix has not yet communicated any price changes. It must be said that a price increase for Netflix has already been made in France only a few months ago. But we can expect the SVOD service to hit Europe again soon, with increases in the US still coming home a bit later. For Americans, this January 2022 price hike comes about 15 months after the last one. If the same strategy is extended to France, we can expect bad news around the end of 2022 or the beginning of 2023.