Netflix It is not going through its best moment, although it is not as serious as it seems… for now. While it is true that the service has lost users for the first time in its history, it is no less so that the figure is not even a scratch for the great N of VOD. Nevertheless…
However, it is an obvious symptom that things are not going well and what is worse: it is a symptom that if not corrected could become a tendency and, then yes, Netflix would be in trouble. We have commented on it on more than one occasion: unlike its competition, made up of giants with a livelihood beyond the platforms they sell, Netflix is Netflix and nothing else.
So, being serious, it does not seem likely that Netflix will disappear in the short term, but neither in the medium or long term, given the prestige that it has managed to amass as a brand. Eye!: as a brand. As a business, it could well end up in the sack of some other giant that takes advantage of the final stumble after the pile of bad things that they have been doing for so long, to get hold of it.
Yes, yes, now Netflix is worth a lot. Or, rather, his valuation is very high, which is not the same thing. But if you don’t fix everything that’s wrong and keep losing subscribers, the situation can change very quickly. It is because of that the company is considering various scenarios on which to rely to overcome and there is a bit of everything: clearly self-destructive ideas, more logical movements and occurrences like the one at hand.
Now, I don’t want to leave you in doubt and if you are wondering what those clearly self-destructive ideas are, or those most logical movements, let me give you a couple of examples: in the first group you have the shot in the foot that will be going too hard with the issue of shared accounts, that is, wanting to charge everyone, when they also won’t let the subscription price go up and squandering fortunes on tons of lousy quality content…
… and, following this last pattern, the rectification of the model that the more the better, which, according to the company, could vary towards producing less content, but the vast majority of it does not suck. The issue of identity what Elon Musk saidwe leave it for another day, because that is an endemic evil of our developed society.
Clearly self-destructive ideas and more logical movements, the occurrences remain and the most recent deals with games. As you surely know, Netflix is betting on games, timidly for now, simply as an addition to its main offer, but with the intention of growing in that environment as well. But it is not the only way they have to take advantage of interactive entertainment.
According to information published by The Washinton Post, “amid losses, Netflix bets on a bold strategy around games.” And that strategy is none other than… develop more games? Well no: take advantage of the pull of the environment to produce adaptations… and vice versa. An audacious strategy, without a doubt, because it does not consist of making more productions of the level of The Witcher. Quite the contrary, although knowing Netflix there will be a little of everything.
The example they give is Exploding Kittens, a popular board game for mobile devices on which they would be creating a series; and vice versa: just as they did with their success stranger thingswhich went from the serial to the playable format, there will be other series on the chain -presumably, the ones that have been successful- that could end up becoming games… without much fanfare, yes, because the scope of Netflix games is still limited to mobile .
