The luxury firms have been installed in Madrid in recent years. The bet on “luxury tourism” it has opened the doors to the large hotel chains and restaurants that have settled in the city to captivate not only tourists but also local elites. In this context, IWG, the global provider of flexible and office spaces, has announced that it will bring its most exclusive coworking firm, Signature, to Spain in the third quarter of this year.
Signature is characterized by offering workplaces in the most prestigious places in the worldwhich is why this new firm will have its first flexible office center in the heart of Barrio Salamanca in Madrid, in the Velazquez Street 34corner with Calle de Goya.
The essence of Signature stems from the same atmosphere that is breathed in the streets of Barrio Salamanca, with dynamism and exclusivity. The brand stands out for its ability to create exclusive and personalized areas for the group’s clients, as well as for the combination of private offices and coworking spaces in a corporate and networking environment. Like the rest of the company’s brands, it encourages the productivity and creativity of hybrid workers.
The property selected for the opening of this prestigious center, on Madrid’s golden mile, is a building that belongs to the Swiss insurance company Zurich, and was recently transformed by the architecture firm of Rafael de La Hoz. To give life to this new brand, Signature will have four floors, with the capacity to accommodate 330 workstations, and a spectacular 487-square-meter terrace. In addition to this and its impressive façade, the structure has LEED GOLD efficiency certification, which confirms that sustainability is part of IWG’s DNA.
With this opening IWG reaffirms its commitment to our country. This coworking will become part of a total of 62 locations in Spain, designed to maximize the productivity of hybrid workers, those who divide their working hours between company headquarters, home and a flexible workspace, while promoting a sustainable work model for both people and the planet. On a global level, the International Workplace Group (IWG) has a collection of offices that are available to millions of users in more than 120 countries and this year they expect to add 1,000 new centers to their entire network.
Iconic buildings and hybrid work
Part of IWG’s philosophy is to inspire professionals to have a great day at work, and much of this revolves around the location of the centers, which are mostly located in strategic areas of major cities around the world. and in emblematic buildings. An example of this will also be the first franchise space of the group, Regus Mendizábal 1, in Oviedor, which will be in the old headquarters of Banco Asturiano, in a historic building dating from the year 1900.
According to Philippe Jimenez, Country Manager of IWG in Spain: “We are very happy to bring the flagship brand of IWG to the most prestigious area of Madrid, which has a very active business community” and details that “We want the clients who work in this coworking to feel proud of it and we will continue to expand our presence throughout the country, bringing hybrid work to many more people”Jimenez concludes.
