Once the market leader in smartphones, Huawei has been struggling to sell its devices for a few years now because of US sanctions. While everything seems to indicate that the Chinese giant should leave Europe, Huawei will ultimately stay in our market.
According to a Politico special report on Chinese smartphone maker, Huawei “ reduced its European operations » by consolidating all its regional teams into a single unit based in Germany, by reducing its extensive and experienced lobbying and communications teams in the regionand entering “ hibernation “.
Since the implementation of American sanctions which prevent it from equipping its smartphones with 5G technologies as well as Google services, Huawei is having a hard time keeping up with the best Android smartphones of the competition. The giant has recently seen its income drop like never before, but has so far tried everything to keep its head above water. Several smartphones were thus released in Europe, including the Huawei P50 Pocket. (Provigil)
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Huawei will stay in Europe
According to the Politico report, Huawei is currently reconsidering its strategy in Europe. ” It is no longer a company that rides the wave of globalization a Huawei executive who asked not to be named told the magazine. ” It is a company that saves its skin in the Chinese market “.
Huawei founder Ren Zhengfei came to a similar assessmentexpressing it clearly in a private speech to executives: ” We once had an ideal of globalization that was to serve all of humanity “, did he declare. ” What is our ideal today? The survival ! Do not believe that the future will be much better “.
Now that the Brussels offices are no more than a branch of the Düsseldorf headquarters, there is every reason to believe that Huawei has finally decided to abandon the smartphone market in Europe. However, Huawei still has 12,000 employees on the mainland and ongoing engagements in major marketssuch as Germany, Spain and Italy, with customers such as Deutsche Telekom and Vodafone.
In a statement, a spokesperson for the manufacturer tells us that the company intends to stay in Europe, and even to consolidate its position. For this, Huawei will build a factory near Starsbourg, and would already have a full release schedule next year with many products.
Source : politician
