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Personalized advertising: what happens when you accept cookies

the famous cookies they open the door to personalized advertising, even if we do not stop to read them, it is a file that contains information about the actions carried out on a web page. Its acceptance brings with it, among other things, advertising personalization. From that moment on, when browsing the Internet or on social networks, advertisements may appear for previously searched products or even related to other content of interest to the user.

From the Ironhack school they explain that personalized advertising is a set of strategies that allow companies to offer differentiated products and services for each client. through these methods messages are designed that impact the consumer incessantly looking for your click. This implies a constant generation of data since any search, movement or update on the Internet creates new information, which results in a large volume of information known as Big Data.

Big Data on the rise

Statista data reveals that the volume of data generated globally will exceed all 180 zettabytes in 2025. Or what is the same: there will be an average annual growth of almost 40% in five years. A boom that is due, in large part, to the boom in social networks and the spread of 5G and the ‘Internet of things’.

And it is that from Ironhack they point out that Big Data is the discipline that is responsible for processing and analyzing large amounts of data collected on the Internet, scientific instruments, mobile devices and sensor and network technology. In this way, Big Data analysts can anticipate future scenarios to adapt the information to the client or increase sales. To do this, they monitor behavior patterns that allow them to better understand the consumer and, through customer segmentation, achieve a precise and up-to-date evolution of the preferences of each one.

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Data Analyst, the profession of present and future

To be able to dedicate yourself to this profession it is necessary to combine a passion for statistics, algorithms, management of complex data structures and basic knowledge of software engineering. The fact of being able to extract, analyze and process data gives companies lots of substantive information. Companies are aware of this and, according to data from the Cotec Foundation, the Big Data market grows by 30% every year in Spain, which generates a wide variety of jobs: data administrator, ‘data artist’, scientist data engineer, data engineer…

Nowadays, processing and analyzing the enormous amount of data that is created every minute is a prevailing need. This is an increasingly present reality in the business world. At Ironhack we are convinced that we are leading education in this field so that later on our students will have a great competitive advantage in the labor market. Currently, data analyst is considered one of the most growing and demanded jobs thanks to its essential utility”, says Miguel Enríquez, Lead Teacher Data Analytics at Ironhack.

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