Like most of its competitors, Peugeot is seeing its sales decline in 2022, in a market in crisis with inflation and declining purchasing power. But the brand can bet on electric for the future and still manages to improve its market share in more than thirty countries.
The global automotive industry is suffering, and Peugeot is no exception. With 1,056,182 registrations, the manufacturer saw its sales drop by 15% in 2022 compared to the previous year, announces Stellantis, parent company of the lion brand. The Peugeot 208 is by far the vehicle that has convinced drivers the most around the world, with 299,131 registrations. The 208 is ahead of the Peugeot 2008 and its 185,425 units sold.
France remains the engine of Peugeot, which achieves about a third of its sales there with 305,065 vehicles sold in the territory. Followed by Italy, where 77,800 Peugeot vehicles found takers, and the United Kingdom with 73,725 registrations. Peugeot has a market share of 5% in Europe thanks to its 772,466 vehicles sold in 2022.
Electricity and markets outside Europe: two satisfactions for Peugeot
What is still interesting is that the manufacturer has managed to experience an increase in its market share in 38 countries, mainly outside Europe, where growth prospects seem more interesting than on the old continent. Moreover, sales outside Europe represent 27.4% of the total, an increase of 3.7 points from one year to the next. Brazil is Peugeot’s sixth largest market with 41,773 sales, China seventh with 39,674 registrations and Argentina ninth with 35,699 cars.
Another point in favor of Peugeot, the shift towards the electric market seems to bear fruit. The electric version of the Peugeot 208, the e-208, is the European leader in its segment. Linda Jackson, CEO of Peugeot, also announces “one in five electrified vehicles sold in Europe”. Charging networks are becoming denser and consumers are thinking more and more of electric. Remember that the sale of new combustion engine vehicles will be banned in Europe in 2035 and that more and more cities are limiting access to their city centers to the most polluting vehicles.
Source : motor1