Tech

Pinterest as a stylist: filters to find new hairstyles

Pinterest, a social network for inspiration

Social networks, especially those with a strong visual component, have always been used as a source of inspiration. Thanks to the images that other users upload and share, you can find ideas of all kinds and for any topic that interests you.

However, although some platforms such as Instagram at the beginning were very good for that, the truth is that with the boost that is being given to other content such as stories, reels or short videos, etc., it is much more difficult to find inspiration in an orderly way or just calmly see each proposal.

For all this, the best social network for inspiration is still Pinterest. Its image-based search engine does not stop improving and if you read us regularly, you will remember that we have already shown you on occasion how to take advantage of Pinterest to find inspiration with topics such as decoration, DIY projects, etc.

Well, now the platform has introduced new tools on which I had already been working for a long time. What it did in this case was to shape and offer the user a very simple user interface so that they can find what they really want. Of course, the new filters for now apply only to hair themes.

Yes, Pinterest will now help you find inspiration in a much more precise way when you want to change your haircut or hairstyle. Because not only will it take into account the images that it has already been able to analyze in the past with various algorithms, but also those that an artificial intelligence analyzes to take into account other aspects that are important for what type of person.

Filters to find new haircut and hairstyle

The new tool launched by Pinterest began to take shape a couple of years ago. When the company introduced a series of filters capable of search by skin tone They have already begun to take the first steps to end up reaching this new search option for hairstyles and haircuts.

The next thing was to improve all that information and all that they incorporated from the database of ModiFace and its AI (artificial intelligence). So the entire analysis process was significantly improved by also taking into account and being able to identify less the type of hair, cut, etc., of images with less light.

Thus, all the information has been and continues to be categorized so that when a user searches for hairstyles or cuts for summer, winter, long, etc., the social network adds the possibility of using a series of filters with which to specify still plus the results. These filters allow segment according to curly, wavy, straight hair, braids, etc.. Although the most interesting thing is that it also takes into account the skin tone.

‚ÄúThis new tool will mark a much-needed milestone for racial equity in the world of coding. Just the simple idea that I don’t have to work twice as hard to find a hairstyle because of my hair type is a game changer. I am sure that in the coming years we will find ways to further improve the process, but I am excited that with Pinterest we have taken a big step forward.

Naeemah LaFond, Editorial Stylist

This, according to the stylists, is a great advantage and time saving for the person interested in finding inspiration. Because people with brown, black or Latino skin tend to have different hair from someone with whiter skin, for example. Thus, that own texture of each hair can greatly determine the type of hairstyle that should be done or, at least, considered.

How to find your ideal haircut or hairstyle on Pinterest

Now that you know what this new Pinterest tool consists of, you may be considering using it to find your own inspiration for the winter. So, before launching into it, some details that you should know.

The first and most important is that the operation of the new search filters is very simple, but for now only available in some countries from which the social network is accessible. These are the United States, Canada, the United Kingdom, Ireland, Australia, and New Zealand. In them, both the applications for mobile devices based on Android or iOS and the web version will receive the update in the coming weeks. Later it will be expanding to others countries.

I clarify that, if you are interested in starting to see what it offers and to what extent you think it could be useful for your clients if you dedicate yourself professionally to beauty and styling issues, you could always access Pinterest in another country that will have the filters through a VPN service.

Once inside, both in the apps and on the web, when you do a search you will see that a series of filters to search according to different patterns it offers. At the moment there are six:

  • Protective
  • Rolled up
  • Curly
  • Curly
  • Smooth
  • Fair / bald

Thus, applying these filters can reduce the results to show something much more precise with what you really want. Useful if you consider that there are more than 500 million hair images on the platform.

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