Google’s line of branded smartphones, the Pixel, has usually been one of the favorite Android devices on the market since the first smartphone of this family appeared in 2016. However, despite the fact that many people are really extremely positive about these smartphones, it is still fair to say that they have never been leaders in sales that are capable of setting at least some kind of record.
And while even now, Google’s branded smartphones are no match for Apple and Samsung devices in terms of sales, the company still issued a statement that the Pixel just had its best sales quarter ever. Going into more detail, during Alphabet’s call yesterday, CEO Sundar Pichai talked about the performance and popularity of the company’s proprietary hardware. “For the fourth quarter, we were able to set a record quarterly sales of Pixel smartphones. This happened despite an extremely difficult situation in the supply chain,” he said.
It should immediately be noted here that absolutely all of Google’s competitors had extremely similar, almost identical problems, as a result of which everyone found themselves in more or less equally uncomfortable conditions. But even then, it’s pretty reasonable to assume that the company could sell even more of its phones if the problems present in its supply chains were resolved. In particular, Sundar Pichai noted that Pixel 6 is popular with both customers and partner operators. And even if you refer to the analytical results and reports of various agencies, the Pixel 6 and 6 Pro, for the most part and despite even some of the present problems, are the best Pixel phones Google has released in recent years.
And of course, the sales data available to the company only confirms this. But yes, unfortunately Google this time decided not to publish these same sales data in the public domain. But even so, we’re aware that Pixel smartphone sales are lumped into a category called simply “other” that covers all Google hardware. As a result, revenue from the “other” category increased 22 percent year-over-year to an impressive $8.2 billion for the quarter. Of course, this is a very small part of Google’s total revenue, because for the entire fourth quarter of last year, the company’s total revenue was $ 75.3 billion, which was 32 percent higher than the same figures achieved a year earlier.
