If you still haven’t been able to get your hands on the PS5, Sony intends to do everything in its power so that you can finally get it for Christmas. In its recent financial report, the manufacturer said that production will spend the second to increase inventory by the end of the year holidays. Objective: reach the 18 million sales estimated for 2022.
While you may be on vacation, Sony, for its part, is already preparing for the start of the school year. And even, to tell the truth, the Christmas holidays. Indeed, the shortage of PS5 is still far from over and, after a year 2022 much more difficult than expected, the manufacturer intends to catch up for the end of the year celebrations. Indeed, the firm has a goal to keep: 18 million sales before next year. However, for the moment, the counters are not really looking good.
In its recent financial report for the second quarter of its fiscal year, Sony announced that it had sold around 13 million consoles in 2022. Meanwhile, the numbers are plummeting in Europe in favor of the competition. In short: the manufacturer must absolutely reverse the trend if it wishes to fulfill its objectives, and Christmas seems to be the key period not to be missed.
Sony promises a PS5 for everyone this Christmas
“Given this situation, we intend to take steps to increase user engagement in the second half of the fiscal year, in which major titles, including first-party games, are provided “explains Sony, referring in particular to God of War: Ragnarök and The Last of Us: Part 1.
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To do this, the firm has “increasing the supply of PS5 hardware and promoting the new PlayStation Plus service”. For the moment, the indicators are rather green. Containment measures have been lifted in Shanghai, which should allow Sony to double down on its production. Still, the goal will be difficult to achieve, and the firm is not immune to a last minute setback.