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QD-OLED Smart TVs are here to stay, but Samsung will continue to bet on MiniLED technology

One of the most anticipated Smart TVs of this year is the Samsung S95Bthe company’s first QD-OLED television and that points to ways to be the great alternative to LG’s OLED solutions for this 2022. Although it seems that Samsung Electronics considers that the future is not organic light-emitting diode panels, but The tMiniLED technology.

During the last presentation From Samsung held on March 30, it was surprising that the manufacturer did not mention OLED or QD-OLED technology at any time. But they did talk at length about their new generation of Smart TV MiniLED 8K.

“We are focused on creating a seamless experience across all of our products, allowing consumers to effortlessly enjoy all of their benefits. 2022 Neo QLED 8K TVs are designed to meet the needs and fuel the passion of our consumers, and innovations are born from their experiences,” said Jong-Hee (JH) Han, Vice President, CEO and Director of DX Division (Device eXperience) from Samsung Electronics. “Neo QLED 8K also has the power to unlock new experiences as the most important device in the center of the home.”

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Samsung Electronics avoids naming OLED TVs

We know that Samsung has been forced to adopt OLED technology. The only reason that the Korean manufacturer has taken such a surprising turn of the wheel has to do with the rise in the price of LCD panels during the pandemic, forcing the Asian giant to look for an alternative. And the R&D department was in charge of surprising the world with its QD-OLED panel.

But of course, Samsung Display, the division that is responsible for manufacturing the manufacturer’s panels, is delighted with the result. But Samsung Electronics still considers MiniLED to be the future. To the point that Jong-Hee vice president of Samsung Electronics, he said on several occasions that OLED technology had too many weak points.

For this reason, Samsung has been investing for a long time to reduce the cost of manufacturing MiniLED panels as much as possiblewhich they consider to offer better performance than OLED technology and even their own QD-OLED solutions.

samsung-s95b-oled
Photo copyright heise.de

Does that mean Samsung won’t release OLED TVs? Nothing is further from reality. We recently informed you that the manufacturer had finally reached a historic agreement with its great rival for LG to provide 2 million OLED sheets per year, so it is more than likely that in the next edition of the IFA, which will be will be held during the first week of September in the city of Berlin, let’s see the first generation of Samsung OLED Smart TV, in addition to the first Samsung QD-OLED TV, the S95B that will arrive in two diagonals of 55 and 65 inches.

Notably Samsung’s QD-OLED technology is a leap in quality compared to traditional OLED. You only have to see the first impressions with the Sony A95K to make it clear that this type of technology is going to have a long way to go in the sector.

What happens is that Samsung Electronics wants to offer its Smart TV MiniLED as the most premium product of its family of smart TVs, while it has a QD-OLED and OLED catalog for the mid-high range.

In short, Samsung Electronics knows that now is the time to offer OLED TVs in its catalog since the price of MiniLED technology means that it remains a product within the reach of very few pockets. But the company’s idea is to make the most of this technology in the coming years.

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