After recent events, the restaurant sector has had to adapt to new forms of consumption to survive. Thus, it has had to transform its way of working in record time, going from traditional restoration to a more digitized. To all this revolution is added a rise in production costs due to the energy crisis.
According to the commercial director of Readyme, Carmen Melian, “In each call we perceive the uncertainty and difficulties that hoteliers are facing. We want to mitigate this discomfort a bit by giving away our digital menu, a product that the law itself requires them to have”.
Digitization has become a great ally and the vision of hoteliers has been changing vertiginously, seeing this transformation as an innovation and a commitment to the future.
Readyme aims to help hoteliers to have a differentiating element compared to their competitors, and so that no restaurant is left behind in this process digitization for economic reasons.
The uniqueness of this digital letter compared to an image or PDF is that it allows you to edit and manage the dishes in real time, as well as use its design configurator to visually customize the menu and add photos and descriptions of the dishes. In addition, it allows use the same QR code that is already printed. All this technology allows savings in design and printing costs for the hotelier.
“The operation is very simple. You simply have to enter the Readyme website, register, enter the dishes and upload your establishment’s logo. With this interactive digital menu we want the restaurant to enhance its own brand image”says Salvador Alcaraz, Readyme’s marketing manager.
