The digital transformation of companies is advancing at an accelerated pace to the point that, who does not have an internet presence, simply cannot compete in the market. In addition, it is a fundamental channel to improve interaction with customers who have already won and with those who are potential. For this reason, the services related to the Web development They have become one of the most demanded in recent months, according to a study by ProntoPro.es.
The same sources indicate that in the last year there has been a 43% increase in requests for all services related to web development. The graphic designer, on the other hand, has been the service whose demand has experienced the greatest growth in this 2022, with 77% more requests than in 2021, while the web designer has registered an increase of 22%. The requirements of the website creation service, however, have decreased in recent months, due to the fact that most companies already have websites, and what they are looking for now is their optimization and professionals who are in charge of the development and design of these pages, instead of focusing solely on their creation.
For its part, among digital services, graphic designer has been the one that has registered the most requests in the last year, grouping 53.2% of the total requirements. It is followed by the web designer with 26.7% of the requests and, in third place, the creation of a website, with 12%.
Regarding the company profile that requests digital services, the study reveals that SMEs and the self-employed are the clients that most seek this type of service, delegating the entire digital strategy, not only the part of the creation and development of the website and social networks, but also the positioning of the page.
In addition, according to the study carried out, it was with the arrival of Covid-19 and the closure of all non-essential activities, when there was a explosion of demands by companies to digitize, especially from businesses that only sold physically to become online. There was also an increase in the use of social networks by freelancers and SMEs to publicize their products and services.
Within the top 5 of the regions with the most requests for digital services are the Community of Madrid (23%), Catalonia (21%), Andalusia (17%), the Community of Valencia (12%) and Galicia (3%).
To find out a little more about web design, Prontopro.es has interviewed Dayvo, a digital marketing and web design agency registered with the portal that is also a digitizing agent for the Kit Digital program, to discuss the importance of having a digital presence.
What is web design?
Web design is the first impression that a client has of the company, generating greater confidence the more professional it seems. It is about the design of web pages and they work as a cover letter, capable of transmitting the image of a brand and its messagewhile seeking to achieve a good experience for their consumers.
On the other hand, when thinking about web design, “companies have to take into account the importance of digital presence not only on the web but also on social networks, and that both are similar to their corporate identity”, explains Manuel González, digital marketing specialist at Dayvo. This helps in the positioning of the brand in order to achieve greater reach and visibility.
