Responsibility, what AI requires to not be just another technological fad

Artificial intelligence (AI) has the power to transform our way of living and working and solving new and complex challenges. Its rapid advances have positive effects for our daily lives aimed at curing certain diseases, providing us with a better quality of life and protecting natural resources. But these same advances can also carry risks and even adverse effects.

At Intel, we recognize the importance of acting responsibly in the development and deployment of AI, without compromising innovation. We are proud to be recognized as one of the World’s Most Ethical Companies and have implemented strategies and processes to ensure responsibility in the use of AI.

For this reason, we have established five fundamental pillars for a responsible AI:

  • Review process: Intel’s Responsible AI Multidisciplinary Advisory Council reviews the entire lifecycle of an AI project and conducts an ethical impact assessment based on six key areas: human rights; human supervision; explainability, which means understanding the decisions of an explainable artificial intelligence; safety, security and reliability; personal privacy; and equity.
  • Diversity and inclusion: Intel ensures that AI practitioners and their respective technologies are equitable and inclusive. We also recognize the need to include ethics as a fundamental part of any AI education program, which is why we invest in digital readiness plans like the AI ​​for Future Workforce Program.
  • Privacy & Security: Securing AI and maintaining data integrity, privacy, and accuracy is at the core of Intel’s R&D efforts in security and holistically, with innovations across hardware and software to enable the ecosystem to build a reliable AI.
  • Collaboration: Advances in this rapidly evolving field impact our ecosystem of partners, the industry as a whole, and the world. That’s why we continue to invest in critical research and work with academic partners in areas like privacy, security, human-AI collaboration, and sustainability.
  • Looking at the future: AI has come a long way, but there is still a lot to discover. We continue to look for ways to use this technology to drive positive change and better mitigate risk.

From a theoretical AI to a responsible AI

Intel AI Fake Catcher

And in this forecast of the future, we must be aware that we’ve pushed the boundaries between imagination and reality when it comes to AI. We have all witnessed the boom in generative AI applications that have flooded our daily lives in recent times. In fact, these apps have proven so convincing that they have even managed to confuse us, making it difficult to distinguish between the AI-generated and the real thing.

Likewise, a topic that has generated a lot of attention is that of deepfakes, an artificial intelligence technique that allows the creation of fake videos that look absolutely real. While this technology can be useful in protecting people’s identities, it also represents a threat and a means of counterfeiting.

For this reason, Intel Labs has conducted the fakecatcher project, a technology that can detect fake videos with an accuracy rate of 96%. It is the world’s first real-time deepfake detector that returns results in milliseconds.

Also, to respond to the need for trust, security and data protection required by hybrid computing environments, Intel has developed Project Amber on the basis of AI, that provides enterprise organizations with remote verification of reliability in cloud, edge and on-premises environments.

The ultimate goal of these two projects shows us that AI is an incredibly powerful technology and its potential is incalculable, but that it still is relatively immature. That is why industry, academia and manufacturers must work together to shape a technological future in which responsibility and innovation go hand in hand.

Because if innovation is technological progress that aims to amplify well-being, responsibility ensures that this progress extends to all people in the world. leaving no one behind.

Signed: Norberto Mateos, EMEA Partner Sales Director & Spain Country Manager.

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