It is the fashionable social network, there is no doubt about that. And the data speaks for itself. In fact, In Spain alone, Tik Tok has a whopping 8.8 million active users, according to official numbers and of them, 41% are young people who do not exceed 30 years. Or what is the same: the target that buys the most through social networks, spending an average of 43 minutes connected to this popular social network!!! each of the seven days of the week.
And, with this data on the table, how can a brand and a specific business not take advantage of the options it offers to reach its end user? Yes indeed, Tik Tok goes beyond dancing videos, impossible challenges or funny imitations. The use of this App can be different: that a company uses the available advertising to reach its buyer person or potential buyer, and in the process learn more about their habits and needs.
How to use Salesforce options on TikTok
This is what Salesforce is proposing with its recent partnership with Tik Tok. The world reference in CRM and the popular social network, they want to make it easy for companies to take full advantage of this way that shoppers interact with brands using digital channels like Tik Tok. In fact, already nearly 6 in 10 customers prefer to engage with brands through these tools over other communication channels, according to Salesforce’s State of Connected Customer report. The question is, how to get it?
At a time when online purchases continue to rise through the use of social networks -in 2020, they rose an overwhelming 104%-, it is the companies that must offer fun, unique and personalized experiences. And that, of course, they intelligently use existing advertising on social networks, in this case TikTok. Namely, brands must be where their customers are and offer them original and proprietary content to achieve the long-awaited sales.
This is the goal of Salesforce and TikTok, whose purpose is simplify and extend the use of the Commerce Cloud by merchants, which can help them create smart and automatic product feeds; show these in a much simpler and faster way to consume; Synchronize pre-existing catalogs in Commerce Cloud so that the brand hardly has to do anything and take advantage of the advertising solutions offered by Salesforce.
And as, after that, it’s time to analyze the results. Brands will be able to see how their ads have been performing and if any campaign modifications and optimizations need to be made. While With Advanced Matching, merchants can better match TikTok ads and build audiences for retargeting. Also, brands can create dynamic videos and more engaging ads, which is the very foundation of Tiktok and, ultimately, launch this social network as a new sales channel within Salesforce Commerce Cloud.
Both parties are excited. “TikTok is home to a new kind of shopping experience, where community, entertainment and commerce intermingle, creating unique opportunities to engage with consumers and drive impactful results,” said Melissa Yang, Head of Ecosystem Partnerships at TikTok. And from the popular social network they claim to be “delighted to work with Salesforce to facilitate, more than ever, the discovery of new brands and provide an authentic connection with the TikTok community”.
