The next November 16 Salesforce will celebrate your event Innovation Day Madridin which the company’s specialists will show the keys to their proposal to facilitate Spanish companies’ progress within the digital transformation, and how they can go one step further in the digitization with generative AI to improve your productivity and efficiency.
The Salesforce Innovation Day Madrid will take place at La Quinta del Jarama and expects to bring together around 700 attendees, who will receive detailed information about the announcements and news that Salesforce made in the last edition of dream force, held in September. They will also learn how the sum of AI, data and the use of an appropriate CRM can make a difference in a company’s strategy.
During the day, which will open Enrique Polo de Lara, Vice President and Head of Salesforce Spain, there will be several talks and demonstrations of the possibilities offered by Salesforce products and services for companies in different sectors. It will also be shown how generative AI can facilitate the passage of data into useful information, while always keeping it secure.
Generative AI from the CRM
Salesforce announced in June that it was possible to offer generative AI in real time from the CRM, effectively combining data, analytics and security. This not only improves the customer experience, but also the productivity of the company. Additionally, at Dreamforce it announced the next generation of its AI engine, Einstein. Among its main novelties are the integration of conversational AI assistants in each of its CRM applications, the addition of an additional layer of security and the incorporation of AI to the platform itself, generating an intelligent CRM.
The event will provide details of all of them, in addition to explaining the Salesforce AI model, which is focused on the formula AI+Data+CRM+Trust. This last point, that of trust, is one of the company’s pillars, along with customer success, innovation, sustainability and equality. It is based on Einstein Trust Layera technology layer integrated into the Salesforce platform and whose mission is to guarantee data privacy and security.
In this way, data is prevented from leaving the company’s infrastructure and ending up being used to feed AI engines or third-party databases. Therefore, companies maintain control over their information with Trust Layer.
Quality data
Another of the issues that will be discussed at the Salesforce Innovation Day Madrid is related to data integration, pointing out how Salesforce Data Cloud It allows companies to connect their information and gather it in a single source, and then use it to improve Einstein. This ensures that each action carried out is based on quality data.
Regarding the integration of AI into the CRM, Salesforce has Einstein Copilot, an assistant integrated into Salesforce applications that is responsible for facilitating the work of a company’s employees based on company data. Thus, it is capable, among other things, of writing emails, preparing meetings, automating email responses, managing product catalogs and writing programming code.
All of this means that the data used in a company, with the support of AI, can be used in endless situations and activities for business growth. Furthermore, thanks to generative and predictive AI, organizations will be able to improve their engagement and the trust of their customers. All while your data stays secure and private.
During the Salesforce Innovation Day Madrid, therefore, attendees will be able to learn how to transform your data into information to improve productivity in the company and achieve new business opportunities, making the most of generative AI. It is a free event, although the places it offers are limited. To attend, you just have to fill out the form on this website, where you can also consult the event agenda.
