Salesforce has released Einstein GPT, Generative AI CRM technology, delivering AI-powered content across all sales, service, marketing, commerce and IT interactions, at hyperscale. With Einstein GPT, Salesforce will transform all customer experiences with generative AI.
The solution combines proprietary Salesforce AI models with generative AI technology from an ecosystem of partners and real-time data from the Salesforce Data Cloud to ingest, harmonize and unify all customer data of a company. With Einstein GPT, customers can connect that data to ready-made generative AI models or choose their own external model, and use natural language prompts directly within their Salesforce CRM to generate content that adapts to changing customer needs. in real time.
For example, Einstein GPT can generate personalized email messages for salespeople to send or generate targeted responses for customer support professionals to respond more quickly to customer questions. In this way, specific content is created so that marketing professionals Increase campaign response rates.
In Depth: Einstein GPT in CRM
Einstein GPT is the next generation of Einstein, Salesforce AI technology that currently delivers over 200 billion daily predictions powered by AI in Customer 360. And now, by combining Einstein’s proprietary AI models with leading Large Language Model (LLM) models, customers can use natural language prompts in CRM data to trigger powerful, time-saving automations and create content. personalized AI generated.
The most important releases are:
- Einstein GPT for Service: Enables insights from past case notes and personalized chat responses from agents to increase customer satisfaction.
- Einstein GPT for Sales: Automatically generate sales tasks like writing emails, scheduling meetings, and preparing for the next interaction.
- Einstein GPT for Marketing: Dynamically create personalized content to engage customers and prospects across email, mobile, web, and advertising.
- Einstein GPT for Slack: Deliver AI-powered customer insights into Slack, such as smart lead summaries and account vetting.
- EinsteinGPT for developer productivity: Programming tasks are streamlined with the Large Language Model, proprietary to Salesforce Research, using an AI chat assistant to generate code and ask questions for languages like Apex.
- ChatGPT for Slack, Developed by OpenAI.
Besides, OpenAI announces ChatGPT for Slack. This app provides new AI-powered conversation summaries, research tools to learn about any topic, and typing assistance to quickly compose messages.
Still in beta, with the ChatGPT app for Slack, customers they can:
- Get up to speed faster on channels or threads: AI-powered conversation summaries help users quickly get up to speed on what’s happening.
- Find answers instantly on any topic: With AI-powered research tools, users can learn and gain experience faster right from Slack, whether they’re researching best practices or prospecting for a new account.
- Compose messages in seconds to communicate with clients and teams: With AI-powered writing assistance, users can spend less time composing responses, status updates, and meeting notes, and more time putting the plan into action.
- Salesforce Ventures $250M Fund: The company’s global investment arm has set up a new $250M fund that will invest in high-potential startups, bolster the ecosystem, and drive the development of responsible, trustworthy, and generative AI .
